I joined Showpad in January of 2021 on a continued mission to elevate the Enablement profession. The assignment I chose to accept? Building out Showpad’s Global Enablement Advisory Services offering as North American Lead. As a practitioner and consultant for decades across a variety of Enablement related roles from front line sales, to field marketing, to opportunity development, to corporate strategy, to sales AND revenue enablement, I have had the opportunity to work with many of Earth’s elite enablers, implement one of Salesforce.com’s largest early global deployments, and serve as the President of the Sales Enablement Society’s Atlanta Chapter (and please join us face-to-face in the ATL for this year’s Global SES Experience!) The Showpad post posed a rare opportunity to provide Advisory Services directly to fellow practitioners in the Enablement role from under the roof of a leading Enablement Platform vendor.

Erich Starrett
North American Lead, Advisory Services, Showpad