Pieterjan Bouten

Pieterjan Bouten

Co-Founder and Executive Chairman, Showpad

Recognizing a need to empower sales and marketing teams to deliver a better buyer experience, PJ co-founded Showpad in 2011 together with Louis Jonckheere and Peter Minne. Leading the company for over a decade as its CEO, PJ helped to build Showpad into a global company with more than 500 Showpadders across the globe serving 1,000 customers in over 50 countries.

In March 2022, PJ transitioned from Chief Executive Officer to Executive Chairman. In his role as Executive Chairman, PJ actively supports the team and focuses on guiding the long-term strategic direction of the organization.

PJ has plenty of experience successfully growing companies from scratch. In 2010, he co-founded In The Pocket, a leading mobile development agency, and continues to sit on the company’s board as chairman. Prior to In The Pocket, PJ held leadership roles at Netlog and Accenture. PJ is also an active angel investor with over 25 investments in high growth SaaS businesses. 

PJ holds Master’s Degrees in both Communication Sciences and International Business.


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