Inaugural Transform18 Draws Nearly 300 Attendees and Exceptional Roster of Speakers to Reimagine Sales Enablement

November 20, 2018

North America’s largest sales enablement conference welcomed sales, marketing and sales enablement leaders for two days of innovation, inspiration, learning and fun

Chicago — Nov 20, 2018 — Last week, Transform18 welcomed nearly 300 registered attendees to its inaugural sales enablement conference in North America. Organized by Showpad, Transform18 was created to educate, inspire and connect sales enablement professionals and leaders from across the globe gathered to uncover the latest sales enablement research, trends and best practices that are shaping the future of the industry.

Inspiring Keynotes and Speakers

Transform18 attendees were inspired by an incredible roster of speakers – including Forrester’s Principal Analyst Mary Shea, five-time entrepreneur, two-time New York Times bestselling author and venture capitalist Josh Linkner and sales enablement guru Roderick Jefferson – who shared insights into the changes in B2B buyer behavior and what sellers, and the teams that support them, can do to adapt.

Attendees also heard from leaders at GE Healthcare, Kimberly-Clark, Pendo, Twilio, iPipeline and PerkinElmer, who shared inspiring stories and learnings from their own sales transformation experiences.

Transform18 Excellence Award Winners

Transform18 recognized the industry’s most innovative uses of sales enablement technology at the Transform18 Excellence Awards. These awards identify and promote the most impactful sales enablement projects in an effort to inspire and advance the industry.

An independent jury of sales, marketing, and sales enablement professionals evaluated dozens of nominations, assessing each project for creativity and innovation, quality, effectiveness, and execution to determine the winners.

Congratulations to the 2018 Transform18 Excellence Award winners:

  • Business Excellence Impact: GE Healthcare
  • Scaling Success Excellence: PerkinElmer
  • Innovation Excellence: SunPower

For more sales enablement resources, visit www.showpad.com/resources.

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