New Study Found Showpad Delivers 516% Return on Investment

March 31, 2020

Global sales enablement platform boosts sales productivity and profits while reducing sales rep onboarding time, according to study independent research firm

 March 31, 2020Showpad, the global sales enablement leader, today released a new Forrester Consulting Total Economic Impact™ study commissioned by Showpad, quantifying the benefits of Showpad’s Sales Enablement Platform. Forrester found that organizations deploying Showpad’s sales enablement platform can expect to see an average of 516% return on investment (ROI) over three years and a payback period of less than three months from initial investment.

“We believe that this research confirms that Showpad can be an engine for growth and productivity for any sales team,” said Pieterjan Bouten, CEO of Showpad. “Our solution makes it easy to prepare sellers with the right content, engage buyers at every step of the sales experience, and optimize buyer engagement with insights from past selling performance to deliver truly differentiating buyer experiences.” 

Forrester found the Showpad Sales Enablement Platform addresses many of the challenges present in today’s B2B organizations, including inefficiencies in sales content management, inconsistencies in marketing messaging and lengthy onboarding processes. After adopting Showpad as their sales enablement solution, a composite organization experienced the following benefits over a three-year period: 

  • 10% increase in sales productivity: Sales reps were able to find relevant and compliant content quicker, as well as address customer objections more effectively. 
  • 25% decrease in onboarding time: It typically takes three to four months to ramp new sales reps. When using Showpad for sales onboarding, interviewees reported that time was reduced significantly through a prescriptive process that guided new reps to the most impactful sales content and knowledge.
  • 25% increase in marketing productivity: By consolidating all sales collateral onto a single platform and leveraging Showpad’s analytics, marketers were able to identify which assets are used by sellers and which have the greatest impact on revenue. 

According to a customer interviewed for the study, a director of product marketing in the technology industry: “It is estimated that onboarding ramp has been reduced by 20% to 30% and saves the trainers approximately 20% of their time.” 

Another customer interviewed for the study, a senior manager of global sales enablement in the healthcare industry said Showpad “helps them to be more solutions-based and more of a trusted advisor,” and facilitates increased cross-sell and upsell because sellers have access to all the information they need. 

To learn more about the Total Economic Impact of Showpad, join Louis Jonckheere, President and Chief Product Officer of Showpad, and guest speakers Mary Shea, Forrester Principal Analyst and Jan ten Sythoff, Sr Consultant from Forrester, in an upcoming webinar at 11 a.m. CT on April 16. To register for the webinar. Register for the webinar here

To download the full report, visit

New Study Found Showpad Delivers 516% Return on Investment