Showpad Included in Sales Enablement Automation report by Independent Research Firm

June 27, 2022

Showpad, the global leader in sales enablement technology, has been recognized in Forrester’s Now Tech: Sales Enablement Automation, Q2 2022 report. 

Forrester Research’s report helps buyers to navigate the Sales Enablement Automation market and provides an overview of 18 sales enablement providers, selected based on  market presence and functionality.

“Revenue leaders and sales teams should be paying attention to this report, and the sales enablement industry as a whole,” said Jeff Poczatek, VP of Global Commercial Sales at Showpad. “Sales enablement is mission-critical for all organizations – particularly those with accelerated revenue targets and ambitious paths to growth.”

As outlined in the report, and according to Verified Market Research, the global sales enablement platform market size was valued at US$1.7 billion in 2020 and is projected to reach US$7.3 billion by 2028, growing at a CAGR of 19.14% from 2021 to 2028.

Sales enablement automation solutions equip sellers with contextual content and development opportunities, providing relevant, personalized buyer experiences.

“With hybrid selling quickly established as the new normal, buyer expectations are heightened – with many now looking for a B2C experience, even across the B2B landscape. A solid sales enablement solution provides revenue teams with the skills, knowledge, content and tools that centre around buyer needs,” continued Poczatek. “Sales enablement success is all about crafting impactful conversations that engage buyers at every step of their journey – and buyers, quite rightly, won’t settle for anything less.”

To learn more about Showpad, visit

Showpad Included in Sales Enablement Automation report by Independent Research Firm