Showpad Named a Leader in Sales Enablement Automation Platforms by Independent Research Firm

September 24, 2018

Global sales enablement company evaluated for its current offering, strategy and market presence

CHICAGO, Sept. 24, 2018 – Showpad, the leading sales enablement platform for modern sellers, has been named a leader by Forrester, an independent research firm, in The Forrester Wave™: Sales Enablement Automation Platforms, Q3 2018. In this evaluation, Showpad received the highest possible score in the product roadmap, and support for global marketing/sales criteria. The report considers Showpad a “good fit for global enterprise and midmarket organizations that want to deliver a highly engaging and consumer-like experience to their users.”

“Our platform is designed to provide the best experience on the market, which has proven to be a key differentiator when buyers make purchase decisions,” said Pieterjan Bouten, CEO of Showpad. “We’ve made strategic investments and decisions in the past year to further realize that vision. I believe that our position as a leader in the Forrester report is a direct reflection of our drive and ability to stay at the head of the market.”

Showpad ranked highest in the report for the user interface and market segment strategy criteria, and scored among the highest in the following criteria: reporting and analytics,  acquisitions and partnerships, message that fits the market, product roadmap, support for global marketing/sales and installed base.

The report notes that Showpad’s “pitch-perfect orchestration of Showpad’s Chicago office opening and its acquisition of Chicago-based LearnCore confirms the vendor’s commitment to North American customers and extending its capabilities into sales readiness.”

Showpad’s platform empowers sales and marketing teams to engage buyers by integrating industry leading training and coaching software with innovative content solutions. With the acquisition of Learncore, Showpad offers an all-in-one sales approach for B2B sales and marketing teams specifically designed for enterprise companies. This summer, Showpad also launched the sales enablement industry’s first augmented reality capabilities to further improve the buyer experience.

Sales enablement is a rapidly growing market, and we’ve seen a huge spike in demand from companies looking for ways to differentiate themselves through the sales process,” added Louis Jonckheere, Showpad’s Chief Product Officer. “With new training, coaching and AR capabilities added to our existing suite of experiential sales tools, we’re committed to driving the industry forward as the world of B2B commerce continues to change.”

To hear more about the sales enablement automation trends, register for the upcoming webinar with Pieterjan Bouten, CEO of Showpad, and guest speaker Mary Shea, Forrester Principal Analyst at 10 a.m. CT November 7.

To download the full report, visit

Showpad Named a Leader in Sales Enablement Automation Platforms by Independent Research Firm