Showpad Named a Strong Performer in Sales Content Solutions by Independent Research Firm

September 18, 2020

Global sales enablement company among vendors evaluated for its current offering, strategy and market presence; receives second-highest score in Current Offering category

CHICAGO, Sept. 18, 2020 – Showpad, the leading sales enablement platform, has been named a Strong Performer by Forrester, an independent research firm, in The Forrester Wave™: Sales Content Solutions, Q3 2020. In this evaluation, Showpad received the second-highest score in the current offering category and the highest score possible in the criteria of guided selling, buyers’ content consumption and ABM/account-based engagement support. The report states that Showpad remains a “good fit for midmarket to enterprise organizations that want to create a highly engaging and consumer-like sales experience for their customers and prospects.”

In the report, Showpad was among the three highest scores in the content activation and reporting and analytics criteria. Additionally, Showpad was among the four highest scores in the sellers’ experience criterion and received the highest possible score in the partner and community ecosystem criterion. Reference customers praise Showpad’s support for most onboarding, implementation work, and flexibility to shape the way their sellers need to use the platform.

The report notes that “Showpad is using its LearnCore acquisition to round out a broad sales enablement offering and to help increase sellers’ proficiency at conversational digital interactions. Sales readiness features coupled with Showpad’s dynamic 3D presentation style distinguish its strengths in guided selling.” 

“Showpad’s mission is to increase seller effectiveness through a holistic approach to enablement. We believe that our Forrester designation as a Strong Performer,reflects our strengths in content management, a measurement of just one aspect of our platform’s capabilities,” said Pieterjan Bouten, CEO of Showpad. “We believe it’s essential to combine content solutions with coaching and training to provide sellers with all the tools they need to be successful. The need for these types of holistic solutions has been further solidified by the challenges resulting from the shift to remote selling and a distributed workforce.”

“Enablement is steadily becoming a business-critical function for organizations looking for ways to differentiate themselves, especially while selling remotely,” added Louis Jonckheere, Showpad’s Chief Product Officer. “Our offerings in content capabilities, paired with training,  coaching and conversational intelligence are keeping sales teams connected and aligned, all while delivering the most engaging experiences to buyers across industries. We’re committed to pushing the industry forward, elevating the importance of enablement in the B2B sales process.

To learn more about sales enablement and the industry’s upcoming trends, register for Showpad’s upcoming TRANSFORM event, the world’s largest sales enablement conference taking place October 1-2, featuring Showpad executives and innovative customer speakers, including GE Healthcare, Alteryx, Lanxess and Blue Prism.

To download the full report, visit

Showpad Named a Strong Performer in Sales Content Solutions by Independent Research Firm