Showpad’s Growth Strategy Focus of New Harvard Business School Case Study

November 30, 2016

Study will be used as teaching tool at business schools worldwide


Showpad, the leading sales enablement platform, announced today the company’s growth strategy is the subject of a Harvard Business School case study examining the broader industry.

The case study, authored by Frank Cespedes, Senior Lecturer at the schoolwith contributions from Hendrik Isebaert, Showpad’s EMEA Sales Director, highlights the need for enterprises to improve revenue growth through better content marketing and sales enablement.

The case study details the formation of Showpad, the challenges the Belgian-based company faced bringing its solution to the North American market, and the multiple uses of Showpad’s sales enablement technologies in companies’ go-to-market initiatives. It will be used as a teaching tool in business schools worldwide through the Harvard Business School case study program.

“It is a great honor to have Showpad serve as the focus of such an in-depth review by educators at the Harvard Business School,” said Louis Jonckheere, Showpad co-CEO and co-founder. “This is a testament to the increasing importance of content marketing and sales enablement, and Showpad’s leadership in this expanding industry.”

The case examines Showpad’s growth strategy and the company’s expansion plans upon its completion of  its $50M Series C funding round, which was led by Insight Venture Partners in May 2016.

The case study was presented to Cespedes’ MBA class “Entrepreneurial Sales and Marketing” and will also be used in executive-education programs at Harvard. Both Jonckheere and Isebaert attended the session. “We were very impressed with the student’s analysis and recommendations and we are excited that business schools around the world will soon have access to the Showpad case through Harvard Business School” said Isebaert.

About Showpad

Showpad delivers the world’s most powerful sales enablement and content activation platform — one that makes content incredibly easy to find, present, share and measure. Showpad empowers businesses to deliver their content to the right audience at the right time with the most intuitive and robust content platform. With Showpad, sales and marketing teams work better together to engage with audiences, advance conversations, inspire loyalty and accelerate the business. The Showpad platform can be deployed quickly and scales for any company.

Founded in 2011, Showpad activates the content of over 850 companies around the world, including Johnson & Johnson, Fujifilm, Audi, Intel and Kimberly-Clark. Showpad has dual headquarters in Ghent and San Francisco — plus offices in Portland and London. For more information on Showpad, email, or follow us on Twitter.

Showpad’s Growth Strategy Focus of New Harvard Business School Case Study