Smarter sales enablement
Improve sales and marketing effectiveness and fuel the recommendations engine by understanding how salespeople and prospects interact with your content and training.
Content analytics for marketing
Invest more in content that impacts revenue.
Understand what works
Understand which content is proven to win business – both marketing-approved and sales-generated. Learn what your sales team uses and what resonates with prospects, down to the individual pages or topics shared. Then, use that data to invest more in the content that drives results.
Tie content to revenue
Measure the ROI of your content, and make decisions based on performance. Use these insights to continually optimize existing content, create new content that will help close deals, and coach your team on best practices
Learn why and how assets are discovered
Track how salespeople are navigating a conversation and understand why certain content gets used, and how your brand, product, and services are sold. Get actionable insights from the most successful sales conversations to drive your organizational strategy – from content creation to sales guidance.
Prospect insights for sales
Shorten your sales cycle by tracking your buyer’s level of interest.
Gauge your prospect's interest
Track email opens, page-by-page content views, downloads and forwards. Shorten your sales cycles by improving follow up time, and tailoring your messages to match your buyer’s interest level. Understand who your decision makers are for any deal, and let data tell you where your sales efforts will bring the best results. All interactions are tracked in-app, on Salesforce, and Microsoft Dynamics – even when offline.
User analytics for sales leadership
Replicate your top sellers’ behavior to scale success
Learn from top performers
See what content and learning courses your top salespeople are consuming, and turn their methods into company-wide best practices. Understand how sellers compare against others, perform against benchmarks, and how they train themselves. Then prioritize your coaching on a rep by rep basis – and dedicate time and effort appropriately. Empower new sales hires with proven content and courses, reducing their ramp up time and getting them in the field faster.
Optimize impact of training and coaching programs
Gain a deeper understanding of the ROI of training and coaching programs by connecting sales engagement data with revenue. Use these insights to continually improve your sales enablement programs and coach teams on best practices.
Sell smarter and deliver more personalized experiences with an unparalleled quantity and variety of data.
Fuel your recommendations with data
Showpad collects data on every seller interaction to learn how successful salespeople interact with buyers. This data fuels Artificial Intelligence to discover, replicate and automate what works for top performers– with personalized recommendations on content, next steps, and coaching.
Your Guide to Using Analytics
How to Build a Sales Enablement Strategy: First Steps
Sales enablement is the path to sales effectiveness. By focusing on content usage later in the sales cycle, sales and marketing teams can continually improve the content, messaging and methods businesses need to convert and close deals.