Analytics and Insights
Deliver data-led insights throughout the seller and buyer journey.
Give your Sales and Marketing teams a significant, sustainable boost by using engagement data to understand how both sellers and buyers interact with your content and training. Our data drives smarter recommendations and more effective revenue teams.
Start turning insights into more relevant content, targeted coaching, tailored engagements, and increased ROI.
Understand what content your sales team is using and what resonates with prospects – down to the individual pages or topics shared.
Why is that so important? Because a clear picture of content engagement and ROI enables you to make decisions based on actual performance, optimize your existing content, coach your team on best practices, and invest more in creating the kind of content that drives results.
Content analytics also help you to track how sellers navigate a conversation and see why certain content gets used – and how your brand, product, and services are sold. Ultimately, the insights you collect from successful sales conversations give you the foundation you need to refine your engagement strategy, from content creation to sales guidance.
See what content and learning courses your top salespeople are consuming – and turn their methods into company-wide best practices. Understand how sellers compare against others, perform against benchmarks, and how they train themselves. Then prioritize your coaching on a seller-by-seller basis, and allocate time and effort appropriately. Empower new sales hires with proven content and courses, reducing ramp time and getting them into the field faster.
You can also gain a deeper understanding of training and coaching program ROI by connecting sales engagement data with revenue. Use these insights to continually improve your sales enablement programs and coach teams on best practices.
Monitor buyer engagement levels and tailor the conversation to move each deal forward faster. Track email opens, page-by-page content views, downloads and forwards. Shorten your sales cycles by improving follow-up time, and tailoring your messages to match your buyer’s level of interest.
Understand who your decision-makers are for any deal, and let the data tell you where your sales efforts will deliver the best results. All interactions are tracked in-app, on Salesforce, and on Microsoft Dynamics – even when offline.
Experience a new era in Sales Enablement.
See how Showpad eOS® helps your revenue teams to create high-impact buyer interactions.