The majority of B2B buyers choose a vendor based on the buying experience. So it’s key that salespeople target their audience with a personalized approach. With Showpad’s In-platform Content Editor, sellers can take advantage of advanced discovery features without the hassle of jumping back and forth between Microsoft Office software. Salespeople can quickly open and customize marketing-approved PowerPoint presentations, Word documents or Excel spreadsheets from Showpad, and save them directly back into the platform to present, share and measure.
Marketing remains in control of which content can be edited. Plus, with Personalized Content Analytics they can track how salespeople are personalizing content and how they are shared with buyers to get a comprehensive view into the effectiveness of all assets. Based on these insights, content creators can improve existing collateral, and determine what initiatives to prioritize next.