The majority of B2B buyers choose a vendor based on the buying experience. So it’s key that salespeople target their audience with a personalized approach. With Showpad’s PowerPoint Editor, sellers can take advantage of advanced discovery features with fewer time-consuming administrative steps. Salespeople can quickly open and customize marketing-approved presentations from Showpad, and save them directly back into the platform to present, share and measure.
Marketing remains in control of which content can be edited. Plus, they can see how salespeople are personalizing content and get a a comprehensive view into the effectiveness of all assets. Bases on these insights, content creators can improve existing collateral, and determine what initiatives to prioritize next.