Boosting Marketing Impact with Sales Enablement

A CMO checklist

Whether it’s dealing with disruptions to day-to-day workflow or the rising expectations of buyers, chief marketing officers must work harder than ever to reach their goals. That’s why it’s time for CMOs to take sales enablement seriously.

Organizations that utilize the right sales enablement strategy and technology are not only primed to overcome today’s business challenges, but accomplish more than ever before. This checklist highlights questions every CMO should be able to answer “yes” to, spotlighting the elements of sales enablement that are crucial to boosting marketing impact.

Download this checklist to explore how to:

  • Streamline content management
  • Gain visibility into content usage
  • Obtain valuable insights to optimize strategy