CSO Insights Fifth Annual Sales Enablement Study

Sales Enablement Trends

Sales enablement is slowly but steadily maturing. While many organizations leverage an enablement program in some capacity, some are still not realizing its potential.

Achieving Sales enablement success requires a formal, holistic approach. CSO Insights recently conducted its annual Sales Enablement Study to understand how organizations are implementing, executing, and analyzing their own strategies today.

Nearly one thousand Sales professionals completed the survey, providing insights into their use of enablement tools and resources, and how it’s influencing their overall Sales performance.


Download this report to understand:

  • How organizations like yours are approaching Sales enablement and putting it to action
  • What to prioritize in establishing an enablement program to maximize its impact
  • Common processes for Sales content, training, and coaching and how well those processes are working
  • What technology Sales teams are using for their enablement initiatives