Gartner's 2018 Market Guide on Digital Content Management for Sales
Content management and sales enablement go hand in handGartner’s 2018 Market Guide for Digital Content Management for Sales recognizes the capabilities of various vendors in the space. Discover why Showpad was named a Gartner sales enablement representative vendor. Gartner, Market Guide for Digital Content Management for Sales, Tad Travis, Todd Berkowitz, Guneet Bharaj, Melissa Hilbert, 16 October 2018 1) Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. 2) Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. 3) Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
✓ An overview of the Digital Content Management for Sales (DCMS) vendor marketplace
✓ Why Gartner Analysts’ say “DCMS providers have expanded their sales enablement platforms by adding new training, integration, and custom application development capabilities“
✓ Why the Sales content market has seen considerable consolidation activity in the past year