Improving the Buying Experience With Content
New Showpad research report
Sales enablement insights from 504 of your peers shares that content is one of the most-discussed marketing and sales strategies used by enterprises today, and with good reason: survey after survey places content at or near the top of executives’ sales and marketing priorities.
However, according to a new survey conducted by Showpad, 78% of sales and marketing professionals believe the content available to them is sub par.
✓ The highest performers are more likely than others to have access to targeted, customized content
✓ 85% of respondents report using sales enablement strategies
✓ 73% of high performers know which content is most useful at specific points in the sales cycle