Improving the Buying Experience With Content

Improving the Buying Experience With Content

A New Showpad Research Report

Sales Enablement insights from 504 of your peers

Content is one of the most-discussed marketing and sales strategies used by enterprises today, and with good reason: survey after survey places content at or near the top of executives’ sales and marketing priorities.

However, according to a new survey conducted by Showpad, 78% of sales and marketing professionals believe the content available to them is sub par. Download the report to learn more about key findings, including:

  • The highest performers are more likely than others to have access to targeted, customized content
  • 85% of respondents report using sales enablement strategies
  • 73% of high performers know which content is most useful at specific points in the sales cycle


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