Improving the Buying Experience With Content

New Showpad research report

Sales enablement insights from 504 of your peers shares that content is one of the most-discussed marketing and sales strategies used by enterprises today, and with good reason: survey after survey places content at or near the top of executives’ sales and marketing priorities.

However, according to a new survey conducted by Showpad, 78% of sales and marketing professionals believe the content available to them is sub par.

Download the report to learn more about key findings, including:

The highest performers are more likely than others to have access to targeted, customized content

85% of respondents report using sales enablement strategies

73% of high performers know which content is most useful at specific points in the sales cycle

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