Improving Effectiveness with Sales Enablement

A product marketing director checklist

From disruptions to daily workflow to the changing needs of both marketing and sales teams, product marketing professionals are under increasing pressure to achieve their objectives. That’s why it’s time for product marketing directors to look to sales enablement.

Organizations that leverage the right sales enablement strategy and technology position themselves to not only face today’s business challenges, but flourish. This checklist spotlights questions every product marketing director should be able to answer “yes” to, spotlighting the elements of sales enablement that are fundamental to improving product marketing effectiveness.

Download the checklist to explore how to:

  • Streamline content management
  • Gain visibility into content usage
  • Obtain valuable insights to optimize strategy