Roadmap to Sales + Marketing Alignment
Research tells us the experience a buyer has with your company can make or break a sale, and that experience is primarily driven by your marketing and sales organizations. Your sales and marketing teams must align to ensure they are focusing on the same customers with the right messaging and content, investing resources where they will have the most impact, and delivering a seamless buying experience that will differentiate your organization from the competition. In fact, collaboration between sales and marketing is the only way to get to collaborative selling.
This eBook explores the five stages of sales- marketing alignment to help you assess your organization’s sales and marketing collaboration today and understand how it can mature in the future, with support from your sales enablement team. It also provides six practical, impactful actions you can take to evolve your organization’s sales and marketing alignment — and transform your sales maturity.