Sales as the Forgotten Marketing Channel
Aligning sales and marketing to create a better buyer experienceWhen sales and marketing aren’t aligned, it poses a very real threat to your bottom line. The union of sales and marketing often isn’t perfect. And for too long, these two groups have operated separately to diminishing results. But we’re entering a new era, where prospective buyers expect more when they engage in a B2B transaction.
✓ What today’s B2B buyers expect
✓ The risks of sales and marketing misalignment
✓ How to sync sales and marketing teams to deliver a better buyer experience