Sales as the Forgotten Marketing Channel

Sales as the Forgotten Marketing Channel

Aligning sales and marketing to create a better buyer experience

When sales and marketing aren’t aligned, it poses a very real threat to your bottom line. The union of sales and marketing often isn’t perfect. And for too long, these two groups have operated separately to diminishing results.

But we’re entering a new era, where prospective buyers expect more when they engage in a B2B transaction.



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