Sales Optimization Toolkit: The Science Behind Sales Analytics

As big data and sophisticated analytics have earned their place in marketing, their use for sales is still in its infancy.

In this eBook, we will show you how to apply analytics and incremental process changes in key areas across the sales organization to make large-scale improvements to business outcomes.

“High-performing sales teams are 3.5 times more likely to use sales analytics than underperforming teams.”
(Salesforce 2015 State of Sales)

Download this toolkit and get real-world examples of how you can use data, process and technology to optimize your sales effectiveness.


Learn tips and techniques for:

  • Accountability within the sales team by translating goals to actual metrics
  • Collection and management of your sales team’s data resources
  • Providing your customers the right content at the right time within their buying journey