Showpad’s 2021 Modern Selling Study Report

Discover how selling has changed in the face of the pandemic.

At the end of 2020, Showpad conducted the Modern Selling Study with participation from over 400 B2B organizations. We explored the opinions and predictions of sales and marketing professionals in the face of business changes and challenges driven by COVID-19. Companies are navigating a new reality in which employees are remote and the old ways of doing business and driving revenue are no longer applicable.

The Modern Selling Study Report dives into the data on the state of sales enablement and predictions for the future. We’ll take a look at what the new normal looks like and why sales teams need to reassess their approach to enablement.


When you download your free copy, you’ll learn:

  • How sales enablement was impacted by the pandemic
  • How organizations can adjust to operate in the new world of modern selling
  • And the biggest challenges linked to sales content management, sales readiness, sales effectiveness and buyer engagement