SiriusDecisions Guide to Sales Asset Management
Sales asset management solutions (SAM) are becoming an increasingly important part of any successful sales enablement program. SAM technology empowers both sales and marketing teams to better distribute, control, and track content used by sales. With these tools, sales teams can access and deliver the right content in the right situations, and marketing can optimize their efforts by understanding what content is most effective.
In this report SiriusDecisions explains Sales Asset Management Solutions (SAM), their benefits, evolution, and core capabilities.
✓ What is sales asset management?
✓ The internal and external uses of SAM
✓ How SAM supports sales enablement efforts
✓ Recommendations of useful applications
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