SiriusDecisions Guide to Sales Learning and Coaching Technology
Using ongoing training to create the optimal salesforceThe best buyer experiences are built on a foundation of sales excellence, where smart and skilled salespeople bring value to the buyer in the form of relevant information and insights. Developing seller readiness requires a mix of learning content, application, demonstration and ongoing reinforcement to develop the skills needed for high-stakes buyer interactions. Sales learning and coaching technology empowers sellers to meet the complex needs of today’s selling environment and provide value to buyers through ongoing knowledge and skill development.
✓ Benefits of learning technology
✓ Core and extended capabilities
✓ Evolution of training technology
✓ How to select the best tools
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