The State of Sales Enablement: Eliminating Ambiguity

How to achieve best-in-class sales enablement

Learn how the experts raked in 56% more annual sales revenue by enabling their sales teams in this Aberdeen Research Group report. Aberdeen recently surveyed more than 500 sales and marketing organizations, 77% of whom practice sales enablement in some form. The best performers in that group earned a gold star for how they executed strategies around three different things – sales content, sales enablement technology, and sales training.

Download the report to find out what happens when organizations apply all three initiatives well, and:

How a holistic approach to sales enablement can improve revenue, average deal size, profit margin, and customer retention rate

Why technology-based sales enablers are twice as good at using data to make decisions

The pros and cons of different sales enablement strategies, so you can pick which is best for your company

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