The State of Sales Enablement: Eliminating Ambiguity

Learn how the experts raked in 56% more annual sales revenue by enabling their sales teams in this Aberdeen Research Group report. Aberdeen recently surveyed more than 500 sales and marketing organizations, 77% of whom practice sales enablement in some form. The best performers in that group earned a gold star for how they executed strategies around three different things – sales content, sales enablement technology, and sales training.


Download the report to find out what happens when organizations apply all three initiatives well, and:

  • How a holistic approach to sales enablement can improve revenue, average deal size, profit margin, and customer retention rate
  • Why technology-based sales enablers are twice as good at using data to make decisions
  • The pros and cons of different sales enablement strategies, so you can pick which is best for your company