Top 10 Reasons Companies are Investing Heavily in Sales Enablement
Thousands of forward-thinking organizations around the globe are seeing success with their sales enablement programs. Sales reps are having more meaningful conversations with the better educated buyer. Analytics guide them during follow-up. Marketing helps the sales team with putting content into context, and receiving content ROI while they’re at it. Recent research by CSO Insights uncovered that these sales enablement initiatives can result in up to 8.2% in higher revenue attainment. So, what are you waiting for? Find out why other companies decided to start with a sales enablement program.