Showpad for Manufacturing

Stand out from the crowd

With more than 250,000 manufacturers in the U.S. alone, the industry is a competitive one, with often only minor differences in product offerings. That means offering an incredible buying experience — the main reason most prospects choose a vendor — is critical. Enter Showpad.

Showpad for Manufacturing

Case study

The Viessmann Group is one of the world’s leading manufacturers of heating, industrial and refrigeration systems. Founded in 1917, the family business maintains 22 manufacturing plants and over 100 sales offices worldwide.

  • Atlas Copco
  • Bridgestone
  • Donaldson
  • Assa Abloy
  • Sandvik
  • Honeywell

Stand out
from competitors

Features don’t sell products. Salespeople do, and they do so by telling a story that differentiates a product from competitors. Showpad allows you to simplify and tailor each pitch to the person you’re talking to as the conversation flows.

Align sales
and marketing

Just 12% of manufacturing marketers believe they are successful at tracking the ROI on their efforts to turn their content into sales. Showpad lets marketers easily share collateral with sales and track whether it actually helps to close deals.

sales conversations

Manufacturing sales reps usually have to sell many disparate, complex products. With Showpad, marketers can share digestible, branded information on new or updated products with sales — which means reps never leave prospects with questions unanswered.

We need to be able to speak and act with one voice for both sales and marketing. With Showpad, we can act as one Roland in Europe and tell sales about our latest assets and initiatives almost immediately
Tim Walter, European Sales & Operations Director, Roland