Centralize and control content
Stop worrying about whether sales reps are using the most recent or on-brand materials in meetings. Any edits made to whitepapers, videos, presentation decks, and other materials are instantly updated for sales, so that you never have a problem with version control.
Measure content’s true value
Stack-rank which content salespeople use – or don’t – in meetings, and see which materials actually helped to close deals. Create a product marketing strategy based on real insights, like how much revenue a piece of content contributed to during the sales process.
Craft the right message
With Content Recommendations, marketing can guide sales to the right story for every situation – by industry, persona, company size, and more. Even better, the recommendations become smarter as salespeople use them, so no need to meticulously update regularly.