Webinar Series :

Building a
Better Buyer Experience

Success in an Omni-Channel World: How to deliver an integrated client experience that sells

Episode 3 of 8 -

When August 22, 2018 – 11:30am ET

Like the evolution of many business strategies, omni-channel marketing has progressed from B2C to B2B.

Businesses are sifting through top of the funnel data and tools to understand who their buyers are,  yet fall short when it comes to meeting the buyer where they live – across every channel.

Join Jake Athey – VP of Marketing at Widen, Lauren Price – Global Director of Product Marketing at Showpad and Jay Woolley – Director of Marketing at Harman International as we examine integrated strategies that connect the sales cycle to the buyer experience.

During this webinar, we will discuss how to :

  • Leverage best practices to deliver a consistent integrated client experience
  • Overcome the challenge of overlooked channels
  • Drive world-class marketing strategies that focus on alignment – a lesson from Harman International


Featured Speakers

Jake Athey

Jake Athey


Jake Athey is the VP of Marketing at Widen, the venerable digital asset management company based in Madison, WI and London, England. He oversees and manages all moving parts of content strategy, brand experiences, sales, partnerships, and more. He believes that the right content, powered by the right technology, can be life-changing for marketers and their business.

Lauren Price

Lauren Price


Lauren is a seasoned product marketer with over 15 years of experience successfully launching technology products, creating compelling content, and enabling international sales teams.

She is fluent in the language of content discovery and spent years helping consumers navigate the overwhelming sea of digital entertainment choices – a strong background that now helps her support her fellow marketers make the sales content that they create more visible to their sales teams with smarter search and recommendations at Showpad.

Jay Woolley

Jay Woolley

HARMAN International

Jay has an extensive background in product marketing, B2B marketing and marketing communications
and has been with HARMAN for over nine years. Most recently, he has been engaged in getting
collaborative systems and tools in place to help all 13 brands in the HARMAN Professional portfolio to
be more consistent and focused in their marketing and sales enablement efforts.