Success in an Omni-Channel World: How to deliver an integrated client experience that sells
Episode 3 of 8 -
Like the evolution of many business strategies, omni-channel marketing has progressed from B2C to B2B.
Businesses are sifting through top of the funnel data and tools to understand who their buyers are, yet fall short when it comes to meeting the buyer where they live – across every channel.
Join Jake Athey – VP of Marketing at Widen, Lauren Price – Global Director of Product Marketing at Showpad and Jay Woolley – Director of Marketing at Harman International as we examine integrated strategies that connect the sales cycle to the buyer experience.
During this webinar, we will discuss how to :
- Leverage best practices to deliver a consistent integrated client experience
- Overcome the challenge of overlooked channels
- Drive world-class marketing strategies that focus on alignment – a lesson from Harman International