Marketing’s Forgotten Channel – Sales
Presented by: Theresa O'Neil - VP of Marketing at Showpad | Matt Heinz - Founder at Heinz Marketing
When: February 28, 2018 – 10:40 AM – 11:20 AM ET
When it takes almost 7 decision makers to complete a B2B purchase, it’s no wonder some people still believe the world is flat.
The pressure put on sales reps today is high – they have to be able to speak to every role, industry and pain point and bring value to the sales conversation. In a nutshell, the onus is on them to deliver a superior buyer experience.
To help sellers deliver, marketing and sales teams must align to build an enablement loop that connects marketing content to sales impact and helps all involved better understand the buyer journey and their role in improving it.