Webinars and demos

Align sales and marketing to a common goal with Showpad webinars

Upcoming Webinars On Demand Webinars Product Overview

Upcoming Webinars

The Rise of the Situational, Just-in-Time Salesperson

The Rise of the Situational, Just-in-Time Salesperson

Presented by: Tim Riesterer | co-author of The Three Value Conversations, Stefan Bartsch | VP of Sales at Showpad
When: November 28, 2017 – 2PM GMT

They may not be making the impact they should because they’re simply not suited to the way your salespeople learn. Your salespeople are situational learners who learn best in the moment of greatest need.


Register Now

The death of the salesman

The death of the salesman

Presented by: Pieterjan Bouten, Showpad
When: December 7, 2017 – 7pm CET, 1pm ET, 10am PT

A big part of the buyer journey is completed digitally by researching product information online and tapping into networks and connections. But when you are bringing to market a product or service that is expensive, complex, involves price negotiations, installation or additional services the buying experience and quality of sales interactions will be the defining part in getting to a successful outcome.


Register Now

Customers the day after tomorrow (EMEA)

Customers the day after tomorrow (EMEA)

Presented by: Steven Van Belleghem
When: December 14, 2017 – 10am CET

The customer of last year is no more. Digitization, automation and hyper-personalization have reached a crossroads – an ideal opportunity for companies to raise their services to a new level. That’s what Steven Van Belleghem, Partner at nexxworks, argues in his latest work ‘Customers The Day After Tomorrow – How Customers Will Win in a World of AI, Bots and Automation’. For Showpad, he gives an exclusive webinar, a foretaste of his new book with 3 undeniable trends that define the customer of the future.


Register Now

Customers the day after tomorrow (USA)

Customers the day after tomorrow (USA)

Presented by: Steven Van Belleghem
When: December 14, 2017 – 10am ET

The customer of last year is no more. Digitization, automation and hyper-personalization have reached a crossroads – an ideal opportunity for companies to raise their services to a new level. That’s what Steven Van Belleghem, Partner at nexxworks, argues in his latest work ‘Customers The Day After Tomorrow – How Customers Will Win in a World of AI, Bots and Automation’. For Showpad, he gives an exclusive webinar, a foretaste of his new book with 3 undeniable trends that define the customer of the future.


Register Now

On Demand Webinars

Scaling Sales Enablement for your Ambitious Growth Goals

Scaling Sales Enablement for your Ambitious Growth Goals

Presented by: Vishal Shah, Learncore | Mark Rice, Showpad

Join Vishal Shah, CEO of LearnCore and Mark Rice, Director of Sales Enablement at Showpad for a 30 minute webinar to learn best practices around content, training, and technology that will make your sales enablement efforts scalable, repeatable and predictable.


Watch Webinar

What’s next for B2B agencies after marketing automation?

What’s next for B2B agencies after marketing automation?

Presented by: Pieterjan Bouten, Showpad

Marketing automation has transformed B2B sales and marketing by enabling businesses to reach more people in a cost-effective, competitive manner. It tees up the conversation for seller engagement.

But there is a gap. Marketing automation struggles to help sellers further engage with a buyer or accelerate an opportunity in flight. It can’t interact and act as a consultant, nor guide people to the next best content piece or offer, leaving marketing with poor conversion rates.


Watch Webinar

Driving Conversions and Marketing Return Through Sales Engagement Data

Driving Conversions and Marketing Return Through Sales Engagement Data

Presented by: Bill Rossiter, Interrupt | Mark Rice, Showpad

Marketing automation has transformed B2B sales and marketing by informing top of funnel strategy with data. This data can drive major insights for both the sales and marketing teams — and ultimately help drive business results. But there is a gap: marketers’ visibility ends where the engagement with the customer begins – i.e. the handoff from marketing to sales.


Watch Webinar

What Reps and Managers Want Most to “Hit the Number” in 2018

What Reps and Managers Want Most to “Hit the Number” in 2018

Presented by: Dario Priolo, Sales Performance international | Cedric de Vleeschauwer, Showpad

In this webinar, SPI’s Dario Priolo and Showpad’s Cedric De Vleeschauwer will share highlights of the results of this year’s survey. They will breakdown the findings to help you more effectively target sales force investment and development to create more demand, win more deals, grow accounts, and drive higher overall performance.
They will also share their framework for gathering sales force input to enhance your planning and budgeting processes. As a result, you will make more informed decisions with greater confidence in your 2018 sales improvement efforts.


Watch Webinar

The 10 key takeaways from Showtime17

The 10 key takeaways from Showtime17

Presented by: Louis Jonckheere, Showpad | Mario Haneca, Showpad

Over the course of two days we saw more than 600 attendees, discussed the latest trends in the sales enablement space, discovered the importance of personalized business conversations with empowered buyers and revealed the top opportunities for sales and marketing investment and development in 2018.


Watch Webinar

Les 10 leçons à retenir de Showtime17 (FR)

Les 10 leçons à retenir de Showtime17 (FR)

Presented by: Jacques Sciammas, Selling to Executives | Mo Ghaucha, Showpad

Dans ce webinaire, Jacques Sciammas (président, Selling to Executives and Executive Resources Group et président du Jury du SAM Awards 17) et Mo Ghaucha (Senior Enterprise Account Manager South Europe, Showpad) analyseront et partageront les points importants des keynotes de Showtime17, afin de vous aider à cibler plus efficacement les investissements et points d’attention pour développer les performances de votre force de vente.


Watch Webinar

Digital Transformation – Beyond the Buzzword

Digital Transformation – Beyond the Buzzword

Presented by: Benoit Somers, Salesforce | Sven de Meyere, Showpad

Successful digital transformations focus on the sophisticated buyer and use technology to grow business models. According to Forrester, digitally mature companies experience higher traffic, increased lead generation, and greater conversions.
In the run up to Showtime17, the largest Sales Enablement conference in Europe, we’re talking to Benoit Somers (Sales Director at Salesforce) and Sven De Meyere (Head of digital at Showpad) about how digital transformation can keep businesses from becoming obsolete.


Watch Webinar

7 sales enablement benefits for the medical sector

7 sales enablement benefits for the medical sector

Presented by: Didier Celestin - Nabling | Kristina Sutton - Showpad

Besides the obvious advantages of a sales enablement solution in your sales effectiveness program, discover 7 other unexpected benefits that Medical Device and Healthcare companies find when dealing with constantly evolving competitive or regulatory challenges.


Watch Webinar

How To Use Content Throughout Your Customer’s Buying Journey

How To Use Content Throughout Your Customer’s Buying Journey

Presented by: Sales for Life | Showpad

The buying journey is no longer a linear path. Instead there are curves, turns and twists that make buying – and selling – more complicated than ever before.
Sales for Life and Showpad join forces in our next webinar to discuss how your sales organization can tackle a tough buyer journey using content from discovery to decision.


Watch Webinar

How to get executive buy-in for sales enablement

How to get executive buy-in for sales enablement

Presented by: Catherine Schalk - Inkwazi Kommunications, Kunal Mehta - Infoblox Inc., Stefan Bartsch - Showpad

Whether you are a talented development professional, product manager, business ops or sales guru, everybody wants a seat at the executive table. The people who do have that desired seat are the ones that are capable of taking off their functional hat and being in the room as a business leader – someone who truly understands where the business is, the vision of where the business wants to go and how to get there.


Watch Webinar

Digital sales enablement: Boosting relationships with HCPs

Digital sales enablement: Boosting relationships with HCPs

Presented by: Michael Johnson, Global Leader — Digital Marketing & eCommerce, Halyard Health

Sales reps have only a few minutes to meet face-to-face with HCPs, so it’s crucial to offer value – and quickly. Join this webinar to learn how sales enablement will facilitate more dynamic, engaged conversations at every stage of the customer journey.


Watch Webinar

How Innovative content can help sales close more deals

How Innovative content can help sales close more deals

Presented by: Henrik Dubois - Sandberg Trygg, Hendrik Isebaert - Showpad

The future of sales looks very different from the past – and we want to help you prepare for it.
Whilst many B2B marketers are focused on how they feed the top of the ‘funnel’, you cannot ignore the rising requirement for marketing to better enable sales and business development teams at the bottom.


Watch Webinar

The death of the Salesman (Dutch)

The death of the Salesman (Dutch)

Presented by: Pieterjan Bouten - CEO & Co-Founder

The rise of technology and limitless access to information are changing buyer behavior dramatically.
Today’s B2B buyers are more informed and more demanding. They have more choices and less time. In the past, businesses had a knowledge advantage over their customers. This advantage has vaporized, and has changed the role of salespeople in the buyer’s journey. Most sales teams are not ready for this transformation. In fact, they’re struggling to be successful, with over 50% of B2B salespeople not achieving their quota in 2016 (CSO insights).


Watch Webinar

VERTRIEB 4.0 – Die neuen Regeln der digitalen Wirtschaft (German)

VERTRIEB 4.0 – Die neuen Regeln der digitalen Wirtschaft (German)

Presented by: Holger Schmidt - Digital economist | Orhan Dayioglu - Sales Transformation Leader

In der Ära des “ermächtigten” Kunden stehen Vertriebsmitarbeiter vor der Herausforderung, an jedem Touchpoint den relevanten Mehrwert aufzuzeigen. Die Rolle des “Verkäufers” wandelt sich weg von der Transaktion, hin zur Beratung.


Watch Webinar

Product Overview

Product Walkthrough

Product Walkthrough


Join a free webinar to find out how Showpad can help you to activate your content and guide your sales teams to deliver true business results. All these sessions end with a live Q&A, so come prepared with questions.


Watch Webinar

Sell smarter.

Start free trial