Ask the Expert: GDPR’s Impact on Sales and Marketing
Presented by: Bram D'Hooghe - Showpad
As of May 25, 2018, companies doing business in the EU are required to comply with the new privacy regulation GDPR, or face heavy fines.
Do you have confidence in your organization’s compliance?
Join Showpad’s Lead Legal Counsel and Data Protection Officer, Bram D’hooghe, for a special ‘Ask the Expert’ webinar session. Bram will share his key takeaways for sales and marketing professionals around GDPR and answer questions from attendees.Watch Webinar
How to Sell the Way Buyers Want to Buy
Presented by: Dieter Jaspers - BBC, David de Smedt - DS Smith, Theresa O'Neil - Showpad
We’ve entered into the Experience Era. Today’s B2B buyers are acting more like consumers, and the stakes are high for sellers to deliver an amazing buyer experience.
Join Dieter Jaspers, Head of Digital Experience at BBC Creativity; David De Smedt, European Marketing and Communication Manager at DS Smith; and Theresa O’Neil, VP of Marketing at Showpad as they explore what today’s B2B buyers actually want and how sellers can meet (and exceed) those expectations.
- How Sales and Marketing can align to support each other beyond demand generation
- What today’s B2B buyers actually want from sellers
- A look at what an amazing buying experience looks and feels like
Marketing’s Forgotten Channel – Sales
Presented by: Theresa O'Neil - VP of Marketing at Showpad | Matt Heinz - Founder at Heinz Marketing
When it takes almost 7 decision makers to complete a B2B purchase, it’s no wonder some people still believe the world is flat.
The pressure put on sales reps today is high – they have to be able to speak to every role, industry and pain point and bring value to the sales conversation. In a nutshell, the onus is on them to deliver a superior buyer experience.
To help sellers deliver, marketing and sales teams must align to build an enablement loop that connects marketing content to sales impact and helps all involved better understand the buyer journey and their role in improving it.
3 Steps Chemical Industry Leaders Take For Smarter Sales Enablement
Presented by: Orhan dayioglu - Sales transformation leader, Christophe bostyn - Showpad, J. Nolfo - BASF
A mere 20 percent of the 504 sales and marketing professionals we surveyed* know how content successfully interacts with their sales process to create better buyer experiences. However, only with the right information and content at their fingertips can your salespeople be the trusted advisor in the room, and provide value to the customer.Watch Webinar
Customers the day after tomorrow
Presented by: Steven Van Belleghem
The customer of last year is no more. Digitization, automation and hyper-personalization have reached a crossroads – an ideal opportunity for companies to raise their services to a new level. That’s what Steven Van Belleghem, Partner at nexxworks, argues in his latest work ‘Customers The Day After Tomorrow – How Customers Will Win in a World of AI, Bots and Automation’. For Showpad, he gives an exclusive webinar, a foretaste of his new book with 3 undeniable trends that define the customer of the future.Watch Webinar
The death of the salesman
Presented by: Pieterjan Bouten, Showpad
A big part of the buyer journey is completed digitally by researching product information online and tapping into networks and connections. But when you are bringing to market a product or service that is expensive, complex, involves price negotiations, installation or additional services the buying experience and quality of sales interactions will be the defining part in getting to a successful outcome.Watch Webinar
The Rise of the Situational, Just-in-Time Salesperson
Presented by: Tim Riesterer | co-author of The Three Value Conversations, Stefan Bartsch | VP of Sales at Showpad
They may not be making the impact they should because they’re simply not suited to the way your salespeople learn. Your salespeople are situational learners who learn best in the moment of greatest need.Watch Webinar
Scaling Sales Enablement for your Ambitious Growth Goals
Presented by: Vishal Shah, Learncore | Mark Rice, Showpad
Join Vishal Shah, CEO of LearnCore and Mark Rice, Director of Sales Enablement at Showpad for a 30 minute webinar to learn best practices around content, training, and technology that will make your sales enablement efforts scalable, repeatable and predictable.Watch Webinar
What’s next for B2B agencies after marketing automation?
Presented by: Pieterjan Bouten, Showpad
Marketing automation has transformed B2B sales and marketing by enabling businesses to reach more people in a cost-effective, competitive manner. It tees up the conversation for seller engagement.
But there is a gap. Marketing automation struggles to help sellers further engage with a buyer or accelerate an opportunity in flight. It can’t interact and act as a consultant, nor guide people to the next best content piece or offer, leaving marketing with poor conversion rates.Watch Webinar
Driving Conversions and Marketing Return Through Sales Engagement Data
Presented by: Bill Rossiter, Interrupt | Mark Rice, Showpad
Marketing automation has transformed B2B sales and marketing by informing top of funnel strategy with data. This data can drive major insights for both the sales and marketing teams — and ultimately help drive business results. But there is a gap: marketers’ visibility ends where the engagement with the customer begins – i.e. the handoff from marketing to sales.Watch Webinar
What Reps and Managers Want Most to “Hit the Number” in 2018
Presented by: Dario Priolo, Sales Performance international | Cedric de Vleeschauwer, Showpad
In this webinar, SPI’s Dario Priolo and Showpad’s Cedric De Vleeschauwer will share highlights of the results of this year’s survey. They will breakdown the findings to help you more effectively target sales force investment and development to create more demand, win more deals, grow accounts, and drive higher overall performance.
They will also share their framework for gathering sales force input to enhance your planning and budgeting processes. As a result, you will make more informed decisions with greater confidence in your 2018 sales improvement efforts.
The 10 key takeaways from Showtime17
Presented by: Louis Jonckheere, Showpad | Mario Haneca, Showpad
Over the course of two days we saw more than 600 attendees, discussed the latest trends in the sales enablement space, discovered the importance of personalized business conversations with empowered buyers and revealed the top opportunities for sales and marketing investment and development in 2018.Watch Webinar
Les 10 leçons à retenir de Showtime17 (FR)
Presented by: Jacques Sciammas, Selling to Executives | Mo Ghaucha, Showpad
Dans ce webinaire, Jacques Sciammas (président, Selling to Executives and Executive Resources Group et président du Jury du SAM Awards 17) et Mo Ghaucha (Senior Enterprise Account Manager South Europe, Showpad) analyseront et partageront les points importants des keynotes de Showtime17, afin de vous aider à cibler plus efficacement les investissements et points d’attention pour développer les performances de votre force de vente.Watch Webinar
Digital Transformation – Beyond the Buzzword
Presented by: Benoit Somers, Salesforce | Sven de Meyere, Showpad
Successful digital transformations focus on the sophisticated buyer and use technology to grow business models. According to Forrester, digitally mature companies experience higher traffic, increased lead generation, and greater conversions.
In the run up to Showtime17, the largest Sales Enablement conference in Europe, we’re talking to Benoit Somers (Sales Director at Salesforce) and Sven De Meyere (Head of digital at Showpad) about how digital transformation can keep businesses from becoming obsolete.
7 sales enablement benefits for the medical sector
Presented by: Didier Celestin - Nabling | Kristina Sutton - Showpad
Besides the obvious advantages of a sales enablement solution in your sales effectiveness program, discover 7 other unexpected benefits that Medical Device and Healthcare companies find when dealing with constantly evolving competitive or regulatory challenges.Watch Webinar
How To Use Content Throughout Your Customer’s Buying Journey
Presented by: Sales for Life | Showpad
The buying journey is no longer a linear path. Instead there are curves, turns and twists that make buying – and selling – more complicated than ever before.
Sales for Life and Showpad join forces in our next webinar to discuss how your sales organization can tackle a tough buyer journey using content from discovery to decision.
How to get executive buy-in for sales enablement
Presented by: Catherine Schalk - Inkwazi Kommunications, Kunal Mehta - Infoblox Inc., Stefan Bartsch - Showpad
Whether you are a talented development professional, product manager, business ops or sales guru, everybody wants a seat at the executive table. The people who do have that desired seat are the ones that are capable of taking off their functional hat and being in the room as a business leader – someone who truly understands where the business is, the vision of where the business wants to go and how to get there.Watch Webinar
Digital sales enablement: Boosting relationships with HCPs
Presented by: Michael Johnson, Global Leader — Digital Marketing & eCommerce, Halyard Health
Sales reps have only a few minutes to meet face-to-face with HCPs, so it’s crucial to offer value – and quickly. Join this webinar to learn how sales enablement will facilitate more dynamic, engaged conversations at every stage of the customer journey.Watch Webinar
Enabling Sales Through Content Innovation
Presented by: Henrik Dubois - Sandberg Trygg, Hendrik Isebaert - Showpad
The future of sales looks very different from the past – and we want to help you prepare for it.
Whilst many B2B marketers are focused on how they feed the top of the ‘funnel’, you cannot ignore the rising requirement for marketing to better enable sales and business development teams at the bottom. Technology is helping to join the dots between marketing and sales through tighter integrations between CRM systems, websites and marketing automation platforms. Whilst this gives rise to far greater tracking and visibility, it doesn’t help sales people once they’re in the all-important final stages of the sales cycle.
What you’ll learn in this 30 minute webinar
- How to help sales differentiate in the final stages of the sales cycle
- The latest wave of technology that is revolutionising sales enablement
- How marketing can effectively control, publish and track content distributed to sales teams
We will be sharing practical knowledge and case studies from clients like Tena (SCA) on a range of different sales enablement techniques, approaches and technologies.Watch Webinar
The death of the Salesman (Dutch)
Presented by: Pieterjan Bouten - CEO & Co-Founder
The rise of technology and limitless access to information are changing buyer behavior dramatically.
Today’s B2B buyers are more informed and more demanding. They have more choices and less time. In the past, businesses had a knowledge advantage over their customers. This advantage has vaporized, and has changed the role of salespeople in the buyer’s journey. Most sales teams are not ready for this transformation. In fact, they’re struggling to be successful, with over 50% of B2B salespeople not achieving their quota in 2016 (CSO insights).
VERTRIEB 4.0 – Die neuen Regeln der digitalen Wirtschaft (German)
Presented by: Holger Schmidt - Digital economist | Orhan Dayioglu - Sales Transformation Leader
In der Ära des “ermächtigten” Kunden stehen Vertriebsmitarbeiter vor der Herausforderung, an jedem Touchpoint den relevanten Mehrwert aufzuzeigen. Die Rolle des “Verkäufers” wandelt sich weg von der Transaktion, hin zur Beratung.Watch Webinar