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Upcoming Webinars On Demand Webinars

Upcoming Webinars

Success in an Omni-Channel World: How to deliver an integrated client experience that sells

Success in an Omni-Channel World: How to deliver an integrated client experience that sells

Presented by: Jake Athey - Widen, Jay Woolley - HARMAN International, Lauren Price - Showpad
When: August 22, 2018 – 11:30am ET

Like the evolution of many business strategies, omni-channel marketing has progressed from B2C to B2B. Businesses are sifting through top of the funnel data and tools to understand who their buyers are,  yet fall short when it comes to meeting the buyer where they live – across every channel. Join Jake Athey – VP of Marketing at Widen, Lauren Price…

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On Demand Webinars

Content-Driven Selling: How High-Performing Sellers Engage Modern Buyers

Content-Driven Selling: How High-Performing Sellers Engage Modern Buyers

Presented by: Peter Ostrow - SiriusDecisions

It’s obvious to every B2B sales organization that their buyers have grown more savvy and informed, with competitive intelligence and ample public discussion content available at their fingertips. How do modern sellers compete in a noisy market, when their prospects and customers have such an enhanced ability to self-inform?  Join SiriusDecisions’ Peter Ostrow in this informative webcast, to understand how sales…

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The B2B Buyer Experience Gap

The B2B Buyer Experience Gap

Presented by: Matt Hannebery - Bunch Group ,Lauren Price - Showpad

Today’s B2B buyer is increasingly making purchase decisions based on buyer experience, yet sales and marketing are not delivering content or experiences that buyers find value in.  Marketers have an abundance of data and insights that optimize performance of campaigns and content at the top of the funnel, but when it comes to bottom of the funnel, most marketers are…

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How to Create an Integrated Sales Enablement Strategy for Your Sales Team

How to Create an Integrated Sales Enablement Strategy for Your Sales Team

Presented by: Nikki Nummela - PerkinElmer, Inc. , Ryan Leavitt - LearnCore , Don Matejko - Showpad , Scott Barker - Sales Hacker

The best buyer experiences are built on a foundation of sales excellence—knowledgeable, skilled salespeople who bring value to buyers, in the form of relevant information and insights. To achieve sales excellence, teams need to take a close look at how they are equipping their sales teams and focus on three core tenets of sales enablement: content management, customer experience, and…

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Ask the Expert: GDPR’s Impact on Sales and Marketing

Ask the Expert: GDPR’s Impact on Sales and Marketing

Presented by: Bram D'Hooghe - Showpad

As of May 25, 2018, companies doing business in the EU are required to comply with the new privacy regulation GDPR, or face heavy fines. Do you have confidence in your organization’s compliance? Join Showpad’s Lead Legal Counsel and Data Protection Officer, Bram D’hooghe, for a special ‘Ask the Expert’ webinar session. Bram will share his key takeaways for sales…

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How to Sell the Way Buyers Want to Buy

How to Sell the Way Buyers Want to Buy

Presented by: Dieter Jaspers - BBC, David de Smedt - DS Smith, Theresa O'Neil - Showpad

We’ve entered into the Experience Era. Today’s B2B buyers are acting more like consumers, and the stakes are high for sellers to deliver an amazing buyer experience. Join Dieter Jaspers, Head of Digital Experience at BBC Creativity; David De Smedt, European Marketing and Communication Manager at DS Smith; and Theresa O’Neil, VP of Marketing at Showpad as they explore what…

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Marketing’s Forgotten Channel – Sales

Marketing’s Forgotten Channel – Sales

Presented by: Theresa O'Neil - VP of Marketing at Showpad | Matt Heinz - Founder at Heinz Marketing

When it takes almost 7 decision makers to complete a B2B purchase, it’s no wonder some people still believe the world is flat. The pressure put on sales reps today is high – they have to be able to speak to every role, industry and pain point and bring value to the sales conversation. In a nutshell, the onus is…

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3 Steps Chemical Industry Leaders Take For Smarter Sales Enablement

3 Steps Chemical Industry Leaders Take For Smarter Sales Enablement

Presented by: Orhan Dayioglu - Sales Transformation Leader, Christophe Bostyn - Showpad, J. Nolfo - BASF

A mere 20 percent of the 504 sales and marketing professionals we surveyed* know how content successfully interacts with their sales process to create better buyer experiences. And since 53 percent of buyers choose vendors based on the buying experience, only the salespeople with the right information and content at their fingertips can be the trusted advisors in the room,…

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Customers the day after tomorrow

Customers the day after tomorrow

Presented by: Steven Van Belleghem - Nexxworks

Customers the day after tomorrow – how customers will win in a world of AI, bots and automation The customer of last year is no more. Digitization, automation and hyper-personalization have reached a crossroads – an ideal opportunity for companies to raise their services to a new level. That’s what Steven Van Belleghem, Partner at nexxworks, argues in his latest…

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The death of the salesman

The death of the salesman

Presented by: Pieterjan Bouten, Showpad

Your buyer is empowered and informed. What about your sales team? The rise of technology and limitless access to information are changing buyer behavior dramatically. Today’s B2B buyers are more informed and more demanding. They have more choices and less time. In the past, businesses had a knowledge advantage over their customers. This advantage has vaporized, and has changed the…

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The Rise of the Situational, Just-in-Time Salesperson

The Rise of the Situational, Just-in-Time Salesperson

Presented by: Tim Riesterer - Co-Author Of The Three Value Conversations, Stefan Bartsch - VP of Sales Showpad

The Rise of the Situational, Just-in-Time Salesperson Are your big messaging launches, new product rollouts and stand-alone training events falling flat? They may not be making the impact they should because they’re simply not suited to the way your salespeople learn. Your salespeople are situational learners who learn best in the moment of greatest need. Join Tim Riesterer, co-author of…

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Scaling Sales Enablement for your Ambitious Growth Goals

Scaling Sales Enablement for your Ambitious Growth Goals

Presented by: Vishal Shah, Learncore - Mark Rice, Showpad

Scaling Sales Enablement for your ambitious growth goals 77 percent of marketing and sales organizations currently practice some form of sales enablement, according to Aberdeen, and the best-in-class organizations practiced “all-in” strategies. These strategies piece together the building blocks of sales enablement; content, training, and technology, to achieve high growth – think 56% greater growth rate in annual revenue. Many…

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What’s next for B2B agencies after marketing automation?

What’s next for B2B agencies after marketing automation?

Presented by: Pieterjan Bouten, Showpad

The next wave in B2B Sales & Marketing Marketing automation has transformed B2B sales and marketing by enabling businesses to reach more people in a cost-effective, competitive manner. It tees up the conversation for seller engagement. But there is a gap. Marketing automation struggles to help sellers further engage with a buyer or accelerate an opportunity in flight. It can’t…

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Driving Conversions and Marketing Return Through Sales Engagement Data

Driving Conversions and Marketing Return Through Sales Engagement Data

Presented by: Bill Rossiter - Interrupt, Mark Rice - Showpad

Marketing automation has transformed B2B sales and marketing by informing top of funnel strategy with data. This data can drive major insights for both the sales and marketing teams – and ultimately help drive business results. But there is a gap: marketers’ visibility ends where the engagement with the customer begins – i.e. the handoff from marketing to sales. The…

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What Reps and Managers Want Most to “Hit the Number” in 2018

What Reps and Managers Want Most to “Hit the Number” in 2018

Presented by: Dario Priolo - Sales Performance international, Cedric de Vleeschauwer - Showpad

Straight from the Source: What Sales Reps and Managers Want Most to “Hit the Number” in 2018 As you plan for 2018, which investments will have the most impact on sales performance improvement? How do you know? Sales Performance International (SPI) conducts an annual “Voice of the Sales Force” survey to learn first-hand what sales reps and managers need to…

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The 10 key takeaways from Showtime17

The 10 key takeaways from Showtime17

Presented by: Louis Jonckheere, Showpad | Mario Haneca, Showpad

The largest sales enablement conference in Europe As you plan for 2018, which investments will improve your sales and marketing performance the most? How do you know? At Showpad’s fifth annual conference, Showtime17, sales and marketing leaders came together to explore the framework behind successful sales enablement strategies. Over the course of two days we saw more than 600 attendees,…

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Digital Transformation – Beyond the Buzzword

Digital Transformation – Beyond the Buzzword

Presented by: Benoit Somers, Salesforce - Sven de Meyere, Showpad

To master the competitive landscape, businesses in every industry must use technology to shapeshift with evolving market demands. Successful digital transformations focus on the sophisticated buyer and use technology to grow business models. According to Forrester, digitally mature companies experience higher traffic, increased lead generation, and greater conversions. In the run up to Showtime17, the largest Sales Enablement conference in…

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7 sales enablement benefits for the medical sector

7 sales enablement benefits for the medical sector

Presented by: Didier Celestin - Nabling | Kristina Sutton - Showpad

Besides the obvious advantages of a sales enablement solution in your sales effectiveness program, discover 7 other unexpected benefits that Medical Device and Healthcare companies find when dealing with constantly evolving competitive or regulatory challenges. Didier Celestin (Nabling) will walk you through the experiences of two major players in the pharmaceutical and medical diagnostics industries. Kristina Sutton (Showpad) will shed…

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How To Use Content Throughout Your Customer’s Buying Journey

How To Use Content Throughout Your Customer’s Buying Journey

Presented by: Brian Lipp - Sales For Life, Kyle Parrish - Showpad

The buying journey is no longer a linear path. Instead there are curves, turns and twists that make buying – and selling – more complicated than ever before. 74% of today’s B2B buyers conduct more than half of their research online before even engaging with vendors, according to Forrester. So when the buyer and sales rep finally do meet, sellers…

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How to get executive buy-in for sales enablement

How to get executive buy-in for sales enablement

Presented by: Catherine Schalk - Inkwazi Kommunications, Kunal Mehta - Infoblox Inc., Stefan Bartsch - Showpad

Getting your executive team to embrace sales enablement Companies that embrace sales enablement strategies across their sales and marketing teams will be the future leaders of their categories. In a recent Showpad survey, just 20 percent of marketing and sales professionals said the content they use in the sales process is successful at converting prospects, securing repeat sales, and building…

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Digital sales enablement: Boosting relationships with HCPs

Digital sales enablement: Boosting relationships with HCPs

Presented by: Michael Johnson, Global Leader — Digital Marketing & eCommerce, Halyard Health

In the medical field, sales reps are often selling directly to physicians and lab technicians – people with limited time to spare. The right sales enablement solution turns salespeople into efficient experts, allowing them to offer great buying experiences no matter their time restraint. Watch this recorded webinar to hear from Michael Johnson, Global Leader of Digital Marketing & eCommerce…

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Enabling Sales Through Content Innovation

Enabling Sales Through Content Innovation

Presented by: Henrik Dubois - Sandberg Trygg, Hendrik Isebaert - Showpad

The future of sales looks very different from the past – and we want to help you prepare for it. Whilst many B2B marketers are focused on how they feed the top of the ‘funnel’, you cannot ignore the rising requirement for marketing to better enable sales and business development teams at the bottom. Technology is helping to join the…

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The death of the Salesman (Dutch)

The death of the Salesman (Dutch)

Presented by: Pieterjan Bouten - CEO & Co-Founder

Je kopers zijn beter geïnformeerd dan ooit. Maar hoe zit het met je sales team? De opkomst van technologie en de ongelimiteerde toegang tot informatie veranderen het koopgedrag van de klant in topsnelheid. De B2B klant van vandaag is beter geïnformeerd en veeleisender, heeft meer opties en minder tijd. In het verleden hadden bedrijven een kennisvoordeel ten opzichte van de…

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