Building Smart Distributors: Getting the right content to the right people at the right time

Manufacturing is a highly competitive business. The big question: how do you stand out from your competitors? One good answer is training your reps and distributors to deliver an unbeatable buying experience. But how do you do that with extensive product lines that your teams and distributors constantly need to be trained on and a distributed workforce?

Join Russell Wurth, VP of Sales Enablement at Showpad and Keith Booton, President at Ivor Andrew, for help in understanding your prospects’ needs and how to sell in a digital world. They’ll talk with Clarissa Goffinski of Doosan Machine Tools about how she implemented a program that let her reps get the right content to the right people at the right time.

You’ll discover:

• The role of the distributor and how it’s changed
• Tips on creating digestible content to deliver during the buying cycle
• Insight into how manufacturers are enabling distributors to sell in an evolving environment