Delivering a Next Generation Buyer Experience
December 19, 2019 2:00 pm CET
Get Your Sales Team Tooled Up in 2020: Game Changing Showpad Experience Apps
Modern B2B buyers want more from sellers. According to research, 50% require greater business justification to make decisions, 77% state their last purchase was complex, and 46% expect value-add insight from sales people. The buying experiences needs to be more personalised, precise, and efficient to enable the best buying experience. In fact , over 40% said personalised content and ROI calculators would accelerate the decision-making process.
So, how do you up your game?
Showpad’s Custom Experience Apps allow customers to create and develop bespoke tools to enhance and accelerate their customers’ experience. It presents an endless set of possibilities to elevate and improve how sales reps build customer relationships. Apps are developed using standardised web development languages but are housed and integrated in the Showpad platform to utilise content assets, analytics, and existing API integrations.
The net result is smaller sales cycles, improved close rates, and a better buyer experience.
James Smee, CEO of Bridge, and Frederik Demets, Director Platform Strategy & Labs at Showpad will lead a“Show & Tell” session focused on showing the art of the possible with Custom Experience Apps.
Session highlights include:
✓ Examples of ROI calculators, needs analysis tools and solution designers
✓ Tools to embed a consultative selling approach
✓ Apps to drive interactive learning and coaching
✓ How to build the business case for developing a Custom Experience app
✓ And more