Delivering Sales Learning that Sticks
In the highly competitive B2B sales environment, it’s imperative that organizations deliver rep learning that is sticky because their sellers’ competence is crucial to the successful launch of a new offering or differentiation.
And yet, while research shows that high-performing salespeople desire learning, it’s increasingly difficult to make time for training. To ensure your reps have the knowledge, skills and process expertise to meet the changing demands of their roles, sales enablement must capture their attention and deliver programs that promote long-term retention, consistent application and ongoing relevance to seller/buyer interactions.
In this webinar, featured guest, Forrester’s Jennifer Bullock showcases how continuous sales learning is done right.