Driving Growth at CPG Companies: How Commercial Excellence & Digitization are Key

On Demand

Competition in the consumer goods, food & beverage industry is on the rise, and with only minor differences in product offerings between brands, creating a better buying experience is a key differentiator in B2B Sales.

A recent McKinsey study indicates that consumer package goods (CPG) companies with innovative sales and marketing teams grow at 4.1 percentage points faster compared to lagging companies. CPG sales teams play a crucial role in deepening one-on-one connections with prospects to ultimately become a trusted advisor.

Join our webinar from Showpad and hear from Garrett Dalton, Chief Digital Officer at Valrhona, premium chocolate manufacturer, where he’ll describe his journey of driving digital transformation at Valrhona and implementing sales enablement solutions to support sales growth.


During this webinar you will learn:

  • Buyer trends that influence commercial teams at consumer goods companies
  • How salespeople can become trusted advisors
  • How Valrhona is driving digital transformation to support their ambitious expansion strategy