The Sales Enablement Reboot
On Demand
In a world where business consumers embark on self-guided journeys – 60% of B2B buyers prefer not to interact with a salesperson as their only source of information and 62% of B2B buyers can finalize selection criteria or create a vendor list based solely on digital content* – B2B marketers and sellers need to up their game.
Forrester Principal Analyst, Mary Shea joins Showpad Co-founder and CEO, PJ Bouten to share new research on how sales enablement automation platforms can help sellers have more time to sell, deliver customized experiences and improve collaboration with marketing colleagues.
In this webinar you’ll learn:
- The top 3 challenges sales reps face during the buyer/customer engagement
- Forrester’s research process
- The importance of marketing and sales alignment
*The Forrester Wave™: Sales Enablement Automation Platforms, Q3 2018
