The Sales Enablement Reboot
In a world where business consumers embark on self-guided journeys – 60% of B2B buyers prefer not to interact with a salesperson as their only source of information and 62% of B2B buyers can finalize selection criteria or create a vendor list based solely on digital content* – B2B marketers and sellers need to up their game.
- The top 3 challenges sales reps face during the buyer/customer engagement
- Forrester’s research process
- The importance of marketing and sales alignment
*The Forrester Wave™: Sales Enablement Automation Platforms, Q3 2018