Success in an Omni-Channel World: How to Deliver an Integrated Client Experience that Sells
Like the evolution of many business strategies, omni-channel marketing has progressed from B2C to B2B.
Businesses are sifting through top of the funnel data and tools to understand who their buyers are, yet fall short when it comes to meeting the buyer where they live – across every channel.
Jake Athey, VP of Marketing at Widen, Lauren Price, Global Director of Product Marketing at Showpad and Jay Woolley, Director of Marketing at Harman International, examine integrated strategies that connect the sales cycle to the buyer experience in this on-demand webinar.
View this webinar and discover:
- What an omnichannel marketing experience looks
- How to apply B2C strategies to the B2B world
- Creating alignment through integrated strategies