The Clear Channel Story
Improving the effectiveness and efficiency of sellers
At Clear Channel, an out-of-home media advertising company, sales reps struggled to find the right content. Last year, the company partnered with Showpad to improve the effectiveness and efficiency of its reps by providing easy access to relevant, updated content and information.
In this on-demand workshop, Mark Mahoney, Head of Marketing Operations and SME Marketing at Clear Channel UK, discusses his company’s experience selecting and using Showpad. Throughout the session, he shares tips for sales enablement professionals – whether they’re shopping for a sales enablement platform or looking for ways to maximize the ROI of Showpad.
This workshop explores:
- How to win stakeholder approval for a sales enablement platform
- Tips for a successful platform rollout, including timing, trialing and training
- Clear Channel’s results and what the company has planned for this year