The Holy Grail : Marketing and Sales Alignment
It’s one relationship that is integral to the success of your sales enablement program but one that is often fraught with headaches (for both sides.)
In this webinar, industry experts outline the journey to alignment, including Q&A with stakeholders at companies that have successfully achieved this elusive union.
Chelsea Krakowski of Impact and Matt Heinz of Heinz Marketing will talk through why shared ownership of revenue is an essential key for alignment.
Matt will outline the challenges many organizations face and Chelsea will share Impact’s journey toward this imperative partnership.