Three Critical Strategies For Making Every Sales Experience Matter

December 8, 2020 10:00 am CT

Today’s sellers can’t afford to get the sales experience wrong. If they do, deals don’t happen.

According to Challenger research, the sales experience is the single most important component of B2B customer loyalty – more than brand, product, service, or price. And a powerful experience is particularly important in today’s environment, when many companies are finding fewer, and more complex opportunities in their pipelines.

This is exactly why Integrate (a high-growth, cloud-based marketing software provider) launched a ground-breaking sales experience transformation program with Showpad and Challenger. The program’s primary objective: build a can’t miss sales experience that boosts performance across the sales team.

Join us on December 8th with Integrate’s Sam Carlile, Global Director Sales Enablement, and Emily Gregov, Sales Enablement Manager, as well as Spencer Wixom, SVP of Marketing and Business Development at Challenger, and Dustin Deno, VP of Global Sales at Showpad, as we discuss:

  • Putting commercial insight and learning content at sellers’ fingertips in systems they use every day
  • Consistently practicing the sales experience
  • Measuring results from activity to business outcomes