Unlocking the ROI of sales enablement

How to measure the impact of sales enablement

Why do sellers struggle to hit their quotas? Because they fail to articulate unique value to buyers. Fortunately, sales enablement helps ensure salespeople are ready to deliver valuable insights beyond the information buyers can find themselves.

Yet many organizations struggle to effectively measure the impact of their sales enablement initiatives. In fact, according to CSO Insights, only a quarter of organizations properly do so.

Join Jim Preston, Vice President of EMEA Sales at Showpad, as he discusses the growing importance of sales enablement and how organizations can successfully measure its ROI.

This workshop explores the impact of sales enablement on several key areas, including:

• Revenue growth
• Time to value
• Marketing productivity