Content-Driven Selling: How High-Performing Sellers Engage Modern Buyers

On Demand

SiriusDecisions logo

It’s obvious to every B2B sales organization that their buyers have grown more savvy and informed, with competitive intelligence and ample public discussion content available at their fingertips. How do modern sellers compete in a noisy market, when their prospects and customers have such an enhanced ability to self-inform?  Join SiriusDecisions’ Peter Ostrow in this informative webcast, to understand how sales content is used most effectively by high-performing companies to better target their buyers, improve deal velocity, and more effectively achieve quota results.