Content-Driven Selling: How High-Performing Sellers Engage Modern Buyers

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Webinar Series: Building a Better Buyer Experience *Analyst Edition - 2 of 8 -

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It’s obvious to every B2B sales organization that their buyers have grown more savvy and informed, with competitive intelligence and ample public discussion content available at their fingertips. How do modern sellers compete in a noisy market, when their prospects and customers have such an enhanced ability to self-inform?  Join SiriusDecisions’ Peter Ostrow in this informative webcast, to understand how sales content is used most effectively by high-performing companies to better target their buyers, improve deal velocity, and more effectively achieve quota results.

You'll Learn

What types of content buyers value most – and when
Which sales enablement assets help sellers the most, throughout their sales cycle
How activity-based sales enablement works to maximize productivity for sales and marketing alike

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Peter Ostrow
Peter Ostrow
VP/Principal Analyst
Forrester SiriusDecisions