It’s time to activate your content.

We believe in the power of content. To move people. Inspire them. Start conversations and win them over. Content is amazing. But only if it has room to be. Every time a piece of content gets locked away in some repository, never to see the light of day again, we die a little inside. Content can only live up to its potential if it can be shared, spread, and used in the right places at the right time with the right audience.

Founded in 2011, Showpad activates the content of over 850 companies around the world, including Johnson & Johnson, Fujifilm, Audi, Intel, and Kimberly-Clark. Our goal remains the same as ever: We won’t stop until every piece of content has the opportunity to accelerate your business and elevate your brand.


We're a tight-knit group

Pieterjan Bouten


Showpad is the second company Pieterjan has founded. In 2010 he co-founded the mobile development agency, In The Pocket and still serves on its board. Prior to In The Pocket, Pieterjan held senior roles at Netlog and Accenture and holds masters degrees in both Communication Sciences and International Business.

Louis Jonckheere


Showpad is also the second company Louis has founded. He and his co-founder, Pieterjan, founded the mobile development agency, In The Pocket in 2010, where Louis still serves on the board. Prior to In The Pocket, Louis was a Strategic Partnership Manager at Netlog, where he first met Pieterjan. Louis also holds masters degrees in both Law and Business.

Peter Minne


Peter started his journey by building web apps for MTV, then helped kickstart the mobile development company In The Pocket as Lead Developer. As Showpad's technical co-founder, he wrote the first line of code of our platform.

Emma Dunstone

VP Marketing

Prior to Showpad, Emma joined from Silicon Valley "unicorn" AppDynamics where she built the EMEA marketing team before moving to the US to lead the global programs teams and marketing operations. Other companies where Emma held marketing leadership positions include Webroot, SurfControl/Websense and Bluewolf.

Chris De Mol

VP Engineering

Chris has more than 15 years of experience in leading development teams at companies like Fifthplay, Technicolor and Sopra Steria. He is an experienced technical manager skilled with navigating both cultural and technical differences and is a strong believer of agile methodology.

Kyle Parrish

VP Sales North America

Before joining Showpad, Kyle was at Google as Head of Sales for Google Analytics Premium. Previously, Kyle ran a worldwide team at Oracle as Sr. Director of MySQL sales and has also worked at Kyle holds an MBA from Santa Clara University.

David Du Pre


In order to earn money to tour with his band, David out-performed in several commercial positions. In 2012, he became a rock star at Showpad, where he built and scaled the sales team from scratch. His extraordinary view on sales makes him an impressive mentor who drives sales growth in EMEA.

Antoine Valentone

VP Customer Success

Antoine has an extensive background in building and scaling success teams for enterprise organizations. Prior to Showpad, he worked at Egnyte, Salesforce, SumTotal Systems, and Affymetrix.

Jacob Quartier

VP Finance

Prior to Showpad, Jacob had several finance roles at Nuance Communications and Profource. While serving those companies, he did several international assignments. Jacob holds a master degree in Business Economics.


Keeping us in line

Jeff Horing

Board Member

Jeff Horing has been a co-founder and managing director at Insight Venture Partners since 1995. Under his leadership Insight has become a premier venture capital and private equity firm with over $8 billion in committed capital for growth investments in software and internet businesses. Jeff has invested in more than 30 companies, notably AirWatch (acquired by VMware), Greenfield Online (IPO, later acquired by Microsoft) Shutterstock (IPO), Teamviewer (acquired by Permira) and WIX (IPO Nasdaq: WIX).

Norman Fiore

Board Member

Norman co-founded Dawn Capital. He has invested in several of Europe's leading SaaS companies including Mimecast and Order Dynamics, and in B2B/B2C ecommerce companies Gelato Cloud and Miinto. Prior to Dawn, Norman was Partner at Reuters Plc’s global technology VC fund. Norman is a graduate of Stanford University and holds an MBA from INSEAD business school.

Barend Van den Brande

Board Member

Barend founded Hummingbird Ventures in 2010. As Managing Partner, he oversees all aspects of fund and investment management. In addition to Showpad, he currently serves on the board of directors of Markavip and Taxibeat. Previously he was on the board of directors at Shutl (acquired by Ebay), Clear2pay (acquired by FIS), Data Center Technologies (acquired by Symantec) and Dedigate (acquired by Terremark Inc.).

Pieterjan Bouten


Louis Jonckheere