Showpad Appoints Oracle and Marketo Veteran Helen Yu as First Chief Customer Officer

October 23, 2019

The company’s first Chief Customer Officer will drive customer satisfaction and success for the leading SaaS sales enablement platform

Chicago, IL –  Global sales enablement tech leader Showpad has named Helen Yu as the company’s first chief customer officer. In her position, Yu will be responsible for leading Showpad’s customer success, services, and support functions to drive customer’s desired outcomes, maximize satisfaction and foster long-term customer growth. 

“Helen joined us three months ago in an interim capacity to lead our professional services and customer support functions. She quickly impressed the company with her tireless work ethic and passion for our customers,” said Pieterjan Bouten, CEO and co-founder of Showpad. “Helen’s track record of building world-class teams and strategic business operations will be a huge asset to Showpad’s leadership team and customer retention. She understands our deep commitment to delivering the best buyer experience, and I’m thrilled to welcome her as Showpad’s first chief customer officer.”

Yu brings over 20 years of customer management and consulting to the role, most recently serving as founder and CEO of Tigon Advisory Corp., which equips startups with the best customer support solutions before initial market launch. Prior to Tigon, she held numerous customer-focused leadership roles, including chief customer officer of marketing platform Sprinklr, group vice president of Marketo and solutions architect for Oracle’s North American Strategic Accounts. 

“Showpad has a proven business strategy and strong market-fit complemented with best practices based on the success of 1,200+ customers in over 50 countries,” said Yu. “Its exponential growth and net retention is a testament to the company’s customer-centric culture, and I look forward to elevating customer success and satisfaction to the next level. I’m honored to have the chance to join this team and continue growing Showpad together with our world-class customers.”

Yu’s appointment comes ahead of Showpad’s TRANSFORM 2019 event, the world’s largest sales enablement conference, which will take place November 5-6 in Chicago. Designed with sales enablement practitioners in mind, TRANSFORM will gather hundreds of sales, marketing and sales enablement professionals. Attendees will have the opportunity to connect with Showpad’s community of customers and partners to share best practices, build meaningful connections and inspire each other for success. To register for TRANSFORM 2019, visit

Showpad Appoints Oracle and Marketo Veteran Helen Yu as First Chief Customer Officer