Blog

Want to Show Buyers You Care? Create Content That Shows You Know Them

Showpad Team | August 16, 2018

We live in a personalized world. Netflix, Amazon, Spotify, and almost every service we access online now curates content according to our tastes. That means when we sit down to view, purchase, or stream, we no longer need to waste time scrolling through content we would never in a million years care about. Instead, because…

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Want to Strengthen the Buyer Experience? Start with Content that Matters

Showpad Team | August 10, 2018

Research shows that the number of people involved in the average B2B sale is growing and all of those people are doing more research on their own. Consider the stats: CEB says that an average of 6.8 people are involved in an average sale compared to an average of 5.4 in 2015. Forrester reports that…

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How Marketing and Sales Drifted So Apart

Showpad Team | August 7, 2018

Marketing and Sales traditionally operate as separate universes. But it doesn’t have to be that way. By bringing both worlds closer together, Marketing and Sales can share information and insights that will result in customers feeling they are receiving solutions to their challenges and not just another sales pitch. Understanding this requires looking back to…

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Presenting Showtime 18: Redefining Sales Enablement

Showpad Team | August 6, 2018

As summer comes to a close, we’re headed into our favorite time of year - Showtime! As the largest sales enablement conference in Europe, you don’t want to miss Showtime 18. Mark your calendar for October 17 and 18 and join us at the Ghelamco Arena in Ghent, Belgium as we redefine sales enablement. Register…

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Why Today’s B2B Buyers Are Becoming More Self-Reliant

Showpad Team | August 2, 2018

The dynamic between Sales and B2B buyers is changing. Buyers no longer wait for sales reps to educate them on a new product or service. They now have access to resources to help them research on their own — before they even meet with a vendor. This kind of self-reliance is because B2B buyers no…

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How Marketers Can Use Technology To Empower Sales

Showpad Team | July 31, 2018

The Sales team of any B2B organization is only as good as the marketing content they use when interacting with buyers. But Marketing is only as good as the insights they use to create that content. So how do they get the insights that go into creating content that adds real value for buyers? Shared…

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3 Reasons Why Augmented Reality Will Reshape B2B Sales

Michiel Denis | July 11, 2018

While Augmented Reality has existed for some time (Oakley was experimenting with the tech as far back as 1997), we've only seen real applications of the technology manifest in the last several years. And most of these applications have been geared toward consumers - elevating the physical world by introducing digital data and images to…

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Take it from Jeff Bezos: Why Engaging Content Matters

Showpad Team | June 28, 2018

Amazon founder and CEO Jeff Bezos is the wealthiest man on earth. So, needless to say, when he talks about best practices in his business, people listen. In fact, Bezos made headlines when he told shareholders in his annual letter something not likely heard in other C-suites across the world: “We don’t do PowerPoint (or…

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Why the Future of Sales and Marketing Success Hinges on Innovation

Jason Holmes | May 8, 2018

The world of sales and marketing technology is an exciting space to be in. The market has grown rapidly and over the past seven years we've helped our customers realize incredible benefits from aligning their sales and marketing efforts. With all the progress that’s been made, we’re excited about the future of this space, the…

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How to Prepare for GDPR’s Impact on Sales and Marketing

Showpad Team | April 25, 2018

On May 25 2018, the GDPR (General Data Protection Regulation) will go into effect, changing how companies around the world deal with the personal data of people residing in Europe. GDPR is Europe’s new framework for data protection. The laws that currently govern data protection in Europe were enacted in 1995 - and needless to…

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