2,000+ sales organizations stay prepared with Showpad.
Two origins. One shared ambition.
Showpad and Bigtincan began on opposite sides of the world — one in a medieval Belgian town, the other in Australia’s emerging tech scene. Yet both were driven by the same belief that sellers deserve better tools at every stage of their workflow. Better ways to learn, easier access to the right marketing content, more support in the field and in all the interactions that define a deal. What began as parallel missions has become one unified ambition: to empower distributed sales, marketing, channel, and enablement teams to sell smarter, faster, and together.
Built for the field. Engineered for effectiveness.
We bring content management, sales readiness, buyer engagement, and intelligence into a single, AI-native effectiveness operating system that meets sellers where they are — in the field, in the meeting, in the crucial moments. By connecting the human side of field selling with the intelligence of AI, our platform unites field sellers, managers, marketers, partners and enablement teams with a single source of truth, driving consistent execution with your customers and measurable revenue outcomes for your company.
Offices and hubs
How we got here
Bigtincan launched in Sydney, Australia, as a mobile-first content platform that helped teams store, sync, and access content on smartphones and tablets.
Showpad is founded in Ghent, Belgium, as a mobile-first iOS app engineered for analytics-backed content distribution for common field-selling use cases.
Bigtincan Dashboard is released on the iPad, opened new US headquarters outside Boston, and deployed Bigtincan Hub, the mobile iOS app for customers.
Showpad opened the first US office in San Francisco, and raised a $2M Series A round and $8.5M Series B round. Additionally, Showpad launched a web app, and acquired Storydesk, a tablet-based publishing platform for sales teams to add interactive presentation capabilities.
Bigtincan became an Apple Mail Privacy Protection (MPP) Foundation Member.
Showpad launched personalized content Collections, allowing sellers to curate their own presentations from marketing-approved assets. Showpad released CRM integrations with Salesforce and Microsoft Dynamics and email plug-ins with Outlook and Gmail. Showpad raised a $50M Series C, led by Insight Venture Partners.
Bigtincan passed 200 customers, was listed on the Australian Stock Exchange, and acquired Contondo, a business solution that aligns marketing investments with sales needs to increase the ROI of resources.
Showpad signed its 1,000th customer, launched Showpad Experiences to help teams organize content for easy discovery and presentation, and released the Developer Portal with public SDK and APIs. Additionally, Showpad opened the Chicago headquarters and raised a $25M Series C Extension by Insight Venture Partners.
Bigtincan acquired FatStax, a mobile sales content and presentation tool, and Zunos, a mobile-first learning and micro-training platform, which would soon become a core part of the learning offering.
Showpad acquired LearnCore and VoiceFox, adding sales training, coaching, and meeting intelligence to the platform. Showpad released digital sales rooms and AR to elevate the buying experience. Finally, Showpad launched the Partner Program, a global network of companies with integrated solutions for customers.
Bigtincan acquired three companies — Veelo, Asdeq, and XINN — broadening the product portfolio across coaching, mobile content management, and content creation and automation.
Showpad was named Best Workplace by Inc. magazine and raised a $70M Series D round. Released the Integrated Sales Enablement Platform, combining sales content delivery and sales training and coaching. And expanded the Partner Program with sales effectiveness partners, including Brevet, Richardson, and Bridge.
Bigtincan acquired ClearSlide, a sales engagement and content-tracking platform, deepening buyer insights for customers. Bigtincan acquired VoiceVibes (AI coaching and speech analysis), Vidinoti (AR/VR content delivery), and Brainshark (sales readiness and coaching), improving AI, immersive content, and learning abilities.
Showpad released the Remote Selling Hub, a centralized seller resource center, to help customers create a virtual sales environment and added personalized video messaging functionality to the platform.
Bigtincan launched virtual showrooms (interactive selling experiences) and Bigtincan for Salesforce (integration for content and engagement). Additionally, Bigtincan acquired SalesDirector.ai, an AI-driven intelligence and forecasting platform, joined the Oracle Partner Network, and won the Aragon Research 2023 Innovation Award.
Showpad named Hendrik Isebaert as CEO with co-founders Louis Jonckheere moving to the board of directors and Pieterjan (PJ) Bouten becoming Chairman of the board. Launched the Showpad eOS, a flexible enablement operating system to unleash revenue teams’ potential.
Bigtincan was named in Fast Company’s World’s Most Innovative Companies, and recognized as a leader in the Aragon Research Globe™ for Enterprise Coaching. Bigtincan acquired Modus, a mobile product training platform, and imSMART, an interactive sales toolkit. It also launched GenieAI™, powering content recommendations, insights, and workflows.
Showpad improved reporting with AnalyticsIQ, allowing users to ask natural language questions to surface data. Named a Leader in the Forrester Wave™ for Sales Readiness. And launched AI-powered enablement with Showpad AI, including AI-powered asset search, pitch practice, and library governance.
Bigtincan delivered an integration with Microsoft 365 Copilot, launched a robust series of AI features, including Genie Assistant, SearchAI, AuthoringAI with translation, CoachingAI, RolePlayAI, and MeetingsAI, culminating in the
Showpad was named a Leader in the Forrester Wave™ for Revenue Enablement Solutions, and recognized as a Customers’ Choice in Revenue Enablement platforms by the Gartner® Peer Insights™ report.
Bigtincan launched GenieAI™ Pro with AI-generated podcasting, vision and voice AI, digital avatars, and the Bigtincan for Chrome extension.
Showpad continued to launch new AI features, including Showpad Assist, the first AI agent built for field sales that streamlines meeting prep and customer content recommendations and automates follow-up.
Showpad and Bigtincan are both acquired by Vector Capital and merged to create a new standard in AI-native revenue effectiveness for field-selling-centric organizations.
An award-winning culture
