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Industry and Analyst Insights

Building a Better Buyer Experience

Building a Better Buyer Experience

Our experiences as consumers are changing our behavior as B2B buyers. Thanks to websites like Amazon, we’ve come to expect readily available information — whenever and wherever we want it. Yet despite changing buyer expectations, most sellers aren’t selling the way buyers want to buy. So how can you tackle this massive challenge? Deliver a better buyer experience. But that’s…

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Sales as the Forgotten Marketing Channel

Sales as the Forgotten Marketing Channel

When sales and marketing aren’t aligned, it poses a very real threat to your bottom line. The union of sales and marketing often isn’t perfect. And for too long, these two groups have operated separately to diminishing results. But we’re entering a new era, where prospective buyers expect more when they engage in a B2B transaction. Download this ebook to…

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Improving  the Buying  Experience  With Content

Improving the Buying Experience With Content

Sales Enablement insights from 504 of your peers Content is one of the most-discussed marketing and sales strategies used by enterprises today, and with good reason: survey after survey places content at or near the top of executives’ sales and marketing priorities. However, according to a new survey conducted by Showpad, 78% of sales and marketing professionals believe the content…

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How to Build a Sales Enablement Strategy: First Steps

How to Build a Sales Enablement Strategy: First Steps

Sales enablement is the path to sales effectiveness. By focusing on content usage later in the sales cycle, sales and marketing teams can continually improve the content, messaging and methods businesses need to convert and close deals. Download the eBook to find out how a focus on enablement, not just productivity, can deliver: More accurate internal sales forecasts Shortened sales…

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The State of Sales Enablement: Eliminating Ambiguity

The State of Sales Enablement: Eliminating Ambiguity

Learn how the experts raked in 56% more annual sales revenue by enabling their sales teams in this Aberdeen Research Group report. Aberdeen recently surveyed more than 500 sales and marketing organizations, 77% of whom practice sales enablement in some form. The best performers in that group earned a gold star for how they executed strategies around three different things…

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Stop Killing Your Content: 3 Reasons Your Content Is Falling Flat

Stop Killing Your Content: 3 Reasons Your Content Is Falling Flat

Each year B2B organizations spend more than $5.2 billion on content creation. As marketers, we often focus on creating high-quality, compelling content without considering how it will be distributed and used by teams throughout the organization. As a result, many assets never live up to their potential and fail to provide true ROI. Download the eBook to avoid the three…

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Marketing Optimization eBook: The Science Behind Marketing Analytics

Marketing Optimization eBook: The Science Behind Marketing Analytics

As big data and sophisticated analytics have earned their place in business, their application and utilization is still in its infancy. In this eBook, we will show you how to apply analytics and incremental process changes in key areas across the marketing organization to make large-scale improvements to business outcomes. “More than 50% of marketing executives report their teams have…

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Sales Optimization Toolkit: The Science Behind Sales Analytics

Sales Optimization Toolkit: The Science Behind Sales Analytics

As big data and sophisticated analytics have earned their place in marketing, their use for sales is still in its infancy. In this eBook, we will show you how to apply analytics and incremental process changes in key areas across the sales organization to make large-scale improvements to business outcomes. “High-performing sales teams are 3.5 times more likely to use…

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Top 10 Reasons Companies are Investing Heavily in Sales Enablement

Top 10 Reasons Companies are Investing Heavily in Sales Enablement

Thousands of forward-thinking organizations around the globe are seeing success with their sales enablement programs. Sales reps are having more meaningful conversations with the better educated buyer. Analytics guide them during follow-up. Marketing helps the sales team with putting content into context, and receiving content ROI while they’re at it. Recent research by CSO Insights uncovered that these sales enablement…

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Effective B2B Marketing Content That Drives Sales Growth

Effective B2B Marketing Content That Drives Sales Growth

Did you know that B2B marketing organizations are now spending up to 25% of their budget on the development, delivery and promotion of content to drive business? Unfortunately, according to a Forbes study, 50% of B2B executives view this content as ineffective and regard their inability to create enough effective content as their biggest content challenge. Throughout the course of…

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