Analyst Research

Showpad named a Leader in the 2025 IDC MarketScape for Revenue Enablement Platforms 2025 Vendor Assessment

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IDC evaluated eight of the world’s leading revenue enablement vendors — and named Showpad a Leader. Access the IDC MarketScape to see how the market is evolving and what it means for your revenue team.

What you’ll learn in the report

How the market is shifting from seller-focused to customer-focused enablement
Why agentic AI is the most impactful force reshaping how teams operate, learn, and engage
The five pillars every revenue enablement platform must deliver to drive measurable impact
Key advice from IDC analysts for evaluating and selecting the right platform

Disclaimer

IDC MarketScape: Worldwide Revenue Enablement Platforms 2025 Vendor Assessment, #US53016025, November 2025. © IDC 2025. Reproduced with permission. All rights reserved. IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.

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