Showpad for Channel Selling
For those who rely on partners to extend their reach and reputation.
Your partners aren’t down the hall. They’re spread across regions, juggling other vendors, and standing in for your brand in conversations you’ll never hear. With Showpad, give them the content and training to go into every room ready — and to sell like they built the product themselves.
Showpad supports thousands of organizations with channel selling motions.
Most enablement platforms assume the seller works for you. Yours don't. Showpad ensures a high standard of selling from reps who carry your brand — without reporting to you.
Your partners’ always-on AI chief of staff — scoped to exactly what they should see.
Support every channel seller with AI that runs on your approved content and proprietary data. Every recommendation, answer, and piece of guidance stays on-brand and on-message — even when you’re not in the room.
From partner onboarding to purchase order, keep your channels in sync — without living in every account.
Built for the realities of channel selling — anywhere, on any device, in any language.
Everything your partners need to onboard, find what's current, wow the room, and uphold your reputation — across regions, languages, time zones, and partner types. Online or offline, on a tablet or a laptop, at a trade show booth or on a factory floor.
The company keeping the skies safe, connected, and on time — Thales Avionics relies on Showpad.
Frequently asked questions
Structured learning paths, automated content distribution by partner type and region, and assignable Roleplay AI scenarios get partners product-ready without waiting for a live training session. Admins control what gets assigned and can track readiness across the entire partner base — without needing access to audio or video of submissions.
Showpad works on tablets, phones, and laptops — online and offline. Whether your partners are in a hospital basement, on a factory floor, or driving between rural territories, content syncs automatically so they always have what they need.
Custom Genie Agent configurations, Divisions, and role-based access let you segment exactly what channel partners see. Partners only access approved, externally safe assets and training. Internal teams retain broader access. AI recommendations respect these boundaries automatically.
Showpad’s analytics show what partners access, what they share with buyers, and what buyers engage with — including view duration and forwarding activity. Real-time notifications flag engagement moments so you can follow up or refine your channel strategy.
Showpad integrates with Salesforce, Microsoft Dynamics, and other CRMs. Partners can access recommended content, log activity, and see engagement insights directly in the CRM without switching tools.
Use Divisions, Experiences, and Tags to create distinct content environments and learning paths for VARs, system integrators, service providers, and technology partners. Genie Agents for each segment draw only from the materials and training scoped to that group — keeping everything relevant and cutting the noise.