How to Turn Content into Revenue with Custom AI Agents
Marketing teams create great content — but most of it never reaches a buyer. Sellers improvise, messaging drifts off-brand, and proving ROI becomes guesswork. Hear from Showpad experts on how custom AI agents close the gap between your content strategy and what actually happens in the field.
- Why marketing content isn’t reaching buyers — Discover what keeps great content from driving deals — and what it takes to close the gap.
- Marketing takes control with custom agents — Explore how configurable AI agents enforce brand rules, surface the right info, and end off-brand seller content.
- Live demo: agents in action — Configure specialty AI agents customized for focused tasks like competitive intelligence.
Speakers
Ryan Mathers
Director of Solution Architecture, Showpad
Ryan Mathers is Director of Solution Architecture at Showpad, based in the Greater Boston Area. With over eight years of experience in the Enablement and Readiness space, he has assisted enterprise customers in preparing their customer-facing teams by empowering them to deliver confident and competent results.
Jack Bartrop
Senior Product Marketing Manager, Showpad
Jack Bartrop is a Senior Product Marketing Manager at Showpad. Throughout his decade-long career, Jack has mastered the art of driving growth for organizations ranging from early-stage startups to global market leaders. Having led product marketing functions both in-house and as a strategic agency advisor, he brings a unique perspective to market intelligence, transforming technical complexity into clear, revenue-driving GTM strategies.