Accelerate growth with Showpad.
Showpad’s DNA is in the enterprise. See why companies are outgrowing niche point solutions like Allego and accelerating growth with Showpad’s enterprise-grade AI-powered enablement platform.
2,000+ global companies rely on Showpad.
Why customers continue to choose Showpad.
“Customers feel like they’re getting the information they need quickly and easily — right in the palm of their hands.”
Showpad vs. Allego: platform vs. tool
While both platforms cover basic enablement needs, a closer look reveals a fundamental difference in architecture. Showpad is an open platform built for the enterprise, delivering critical capabilities for integration, field sales, and channel partners that Allego’s closed system lacks.
| Features |
Showpad
|
Allego |
|---|---|---|
| Central content repository | ||
| Seller training and courses | ||
| AI-powered seller coaching | ||
| Content performance analysis | ||
| Digital Sales Rooms (DSRs) | ||
| Advanced video practice & roleplay | ||
| Mutual action plans | ||
| Deep, bi-directional Salesforce integration | ||
| Robust offline access for complex content | ||
| Immersive 3D & AR product demos | ||
| Partner & channel enablement portal | ||
| Open API & platform extensibility |
Why modern sales and marketing teams prefer Showpad
Flexible and built for your workflow
Showpad seamlessly integrates with your most critical tools. Our certified, Lightning-ready Salesforce application allows sellers to work entirely within the CRM, automatically logging all activity to give you a true measure of content ROI and training impact.
Allego’s closed architecture:
- Limits deep, bi-directional integration with your core CRM.
- Allego started as a video coaching tool and expanded its offering over time. Customers now describe the result as “clunky,” “not intuitive,” and like “three different products in one,” creating a confusing experience for users.
- Limited customization options for content presentation
- Challenges in integrating engaging sales materials
An enterprise partner with global scale and stability
The strategic merger of Showpad and Bigtincan created what Aragon Research called a “new global powerhouse.” This move solidified our position as a market leader with the scale, R&D resources, and financial stability to serve the world’s most complex organizations for the long term.
Choosing a niche vendor introduces risk
- Smaller vendors may lack the resources to innovate at the pace of the market leader.
- Aragon Research predicts “increased pressure” on smaller vendors, making their future uncertain.
- Accumulation of outdated content leading to inefficiencies
- Time-consuming content maintenance processes
Engineered for complex field sales
Showpad is purpose-built for industries where field sales effectiveness is paramount, like manufacturing and medical devices. Our platform delivers robust offline access, ensuring your team can present flawlessly on a factory floor or in a hospital with or without a connection.
Allego lacks a field-first focus
- Limited capabilities for immersive, in-person selling experiences like 3D models and Augmented Reality.
- Less emphasis on the offline functionality critical for remote field teams.
- Lack of meaningful ways to engage buyers
- Fewer options for personalization and customization
I've been always impressed with the Showpad team['s] understanding our use cases, taking our feedback and making requests back to their product team to continuously improve their features and functionality.
Enjoy hands-on support from setup through scaling
For nearly 15 years, Showpad has been dedicated to investing in our customers, products, and people. Discover why over 2000+ organizations trust Showpad to drive their revenue growth.
No fluff, just results— see how in a 30-minute demo.
- Get actionable tips to boost the performance of sellers
- Discover where you can automate to help you scale
- Receive personalized pricing with zero obligation