Showpad for Technology

Condense sales cycles

In the tech world, the rate of innovation is rapid. With new solutions entering the market every second, marketers and sales reps need to rise above a lot of noise. The best way to do that? Nail the buying experience — the main reason people choose a vendor. Enter Showpad.

Showpad for Technology

Case study

Optiv is the largest comprehensive pure-play cyber security solutions provider. Optiv offers a full range of products, services and solutions to help organizations define their cyber security strategy, identify threats and risks, deploy the right technologies and ensure operational readiness to enable their businesses.

  • Xerox
  • Fujifilm
  • Optiv
  • IndigoVision
  • FireEye
  • Atos

the sales process

Many salespeople in tech have to pitch multiple solutions and a range of features. To add complexity, prospects often involve at least five decision makers. Showpad allows you to simplify and tailor each presentation on the spot as the conversation evolves.

Unite marketing and sales

Technology companies add new products and features constantly. With Showpad, marketers can easily share content about new or updated products with reps, which means salespeople are always ready with the most up-to-date information to share with prospects.

Make it easy for partners

To grow fast, technology companies often work together with a network of channel partners. With Showpad, all partners have instant access to the latest marketing content and training materials — so you never have to worry about how they’re presenting your brand in the field.

With Showpad, we can keep our sales team informed on our latest solutions and insights into our clients' needs — all in one innovative user experience. The solutions fully represented in Showpad are selling at a much higher rate than those that only have content in a partner portal.
Russell Wurth, VP of Solutions Management, OPTIV